Creative

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Fotofetch Shots of the Week

  By using proof of performance photos, billboard companies are able to provide assurance to clients that their ad has been displayed as desired. But customers have become more demanding, wishing to see something much more than an install photo. They want an approach shot. They want to know their […]

Verde Outdoor Connects with Lucit

Bismarck, ND 05/2023 — Lucit, the leading provider of digital billboard inventory connectivity software, is proud to announce an integration withVerde Outdoor. Lucit allows businesses to customize their digital billboard campaigns, see campaign stats, and create and share proofs in one easy-to-use app. Verde Outdoor’s clients are now able to […]

Rate This Ad with Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Fotofetch Shots of the Week

  In many ways, billboard advertising is old school. What’s so great about old school? It works! The same is true about the photos you get. Who are these photos for?   Simple as it is, it’s old school too, they are for customers and media buyers. Drones have come […]

Clear Channel & USO Digital Billboard Campaign Inspires American Support for Military

Military Appreciation Month Campaign in Partnership with the Out of Home Advertising Association of America Invites Americans to Share Messages of Gratitude for U.S. Military Members and Families NEW YORK, May 15, 2023 /PRNewswire/ — During May, Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), the Out of Home Advertising Association of America (OAAA) and […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Fotofetch Shots of the Week

Customer expectations continue to build for your deliverables.  Getting the ad up on time, making sure it was hung well with no wrinkles.  Making sure your lights worked, checking that garbage around the sign was picked up, trees trimmed, etc.  And the photos you provide must be effective too.  Customers […]

Out of Home Finds a Kidney

ArtPop Street Gallery’s Wendy Hickey tells Billboard Insider a heartwarming story of how out of home found a kidney for a young woman… For one year of 2020/21 we had a chapter of ArtPop in Atlanta. One of our #ArtPopATL artists is Mark Alberhasky.  His partner Laura, her daughter, Izzy was […]