Creative

Two-Thirds of Shoppers Notice OOH Ads on Way to Retailers

WASHINGTON, D.C. – April 19, 2023 – New research shows that out of home (OOH) advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice […]

Have OOH creative Q’s?

Three quotes on the importance of out of home design: Functional is easy.  Functional and beautiful isn’t.  If our canvases look like crap we look like crap.  – Eddy Herty, VP National Creative Director, OUTFRONT When people don’t renew it’s generally due to bad creative.  If we engage people, they […]

Fotofetch Shot of the Week

  As the OOH industry continues to grow, more opportunities are being created for everyone involved. This includes traditional assets, such as billboards and posters, as well as digital displays, programmatic buying, and new measurement systems. Companies like FotoFetch are helping to revolutionize the industry by providing timely and high-quality […]

OAAA Partners with Earthday.org for Climate Change

For the fifth year in a row, the Out of Home Advertising Association of America (OAAA) has joined forces with EARTHDAY.ORG to launch a national out of home (OOH) campaign for Earth Day to help broaden, educate, and activate the environmental movement. The theme “Invest in our Planet” continues for a second […]

Meadow Outdoor Celebrates College Women Athletes

Over the weekend, Meadow Outdoor surprised 14  young women who are teammates and soon to be graduates on the University of Oregon Acrobatics and Tumbling team.  After a Friday night home victory on their Senior night at their last home meet, the families gathered together Saturday morning and watched as […]

Invest in our Planet – Be the Face of Change

Invest in Our Planet This Earth Day OAAA and EarthDay.org have teamed up once again to launch a national out of home (OOH) PSA campaign for Earth Day. By downloading and sharing this creative, developed by Extra Credit Projects, you can use the power of OOH to grab attention and […]

Fotofetch Shot of the Week

Getting the right shot for you means that FotoFetch has to listen to your specific needs and wants.  A great photographer will make sure to get the best possible shot that fits your vision. When you trust a photographer, you have to believe in your directions and that they will […]

Clear Channel Outdoor Launches New Educational Campaign

WASHINGTON (April 5, 2023) – There is an urgent need for students to enroll in academic recovery programs this summer, but many parents aren’t aware their children are behind. New research released today by Learning Heroes finds that 9 in 10 K-12 parents nationally believe their child is at or […]

Fotofetch Shot of the Week

FotoFetch shoots photos of everything and has become an OOH Industry Standard for getting the photo you need exactly when you need it.  Drone photos yes, Pro Photographers yes, even cell phone photos when you need them. We do the gamut from transit shoots to rural billboards yes. FotoFetch is […]

OAAA & Geopath Announce 2023 OOH Local Case Study Award Winners

Honoring out of home excellence in cities large and small WASHINGTON, D.C. – March 29, 2023 – The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this […]