Business

JCDecaux on the Benefits of Airport Advertising

Paris, February 28th, 2024 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled today its latest international airport research called “First Class Advertising – The Enduring Magic of Airports”. This comprehensive study, carried out by Ipsos, provides an updated perspective on air passenger profiles, […]

Accretive Sees Out of Home Measurement Growth

Los Angeles, CA February 28, 2024 – Accretive, an out-of-home (OOH) data and technology company, today announced over 217% year-over-year (YoY) growth in its measurement business and the addition of over 100 new clients in 2023. As part of this momentum, Accretive launched a new brand identity and website to […]

Company of the Day – InterState Outdoor, Inc.

Company: InterState Outdoor, Inc. Headquarters: 1003 S. Pollock, Selma NC 27576 Market: North Carolina Phone: 800.232.9072 Email: info@interstateoutdoor.net Interstate Outdoor is a family owned and operated company, headquartered in Selma, North Carolina.  Their service area currently covers 42 counties including most of eastern North Carolina with over 900 faces.  Their […]

Departure Media Celebrates First Year at Kansas City Airport

Charleston, SC, February 27, 2024 – Airport advertising company Departure Media is marking the first anniversary of its advertising concession partnership with Kansas City International Airport, as the airport commemorates the first birthday of its new terminal later this month. In August 2022, a ten-year contract was awarded to Departure Media to manage the […]

Innovare Runs Campaign Promoting Life Saving Drug

Branchburg, NJ (March XX, 2024) – Innovare Medical Media (Innovare) is thrilled to partner, for a second time in three years, with SAFE Project to educate people about the opioid epidemic, which is killing over 100,000 Americans every year. In this campaign, SAFE Project, a national nonprofit, is bringing awareness to […]

Company of the Day: Jonesboro Digital

Company: Jonesboro Digital Markets:  Arkansas Email: john@jonesborodigital.com Phone: 870-819-3234 Jonesboro Digital operates a three sided digital billboard in Arkansas.  The structure is located at East Nettleton and Red Wolf Boulevard.    The company is owned by a brother and sister team – John and Hilary Frankel.  Hilary owns an advertising agency called Media Partners […]

Company of the Day – JM Outdoor

Company: JM Outdoor Headquarters: 207 East Frank Ave. Lufkin, TX 75901 Markets: East Texas Phone: (936) 634-2040 Email: mark@jmoutdoor.com JM Outdoor is an East Texas based outdoor company primarily focused in Lufkin Texas and the nearby communities. JM features both static and digital billboards, including more than 450 individual faces. […]

Company of the Day: JPG Media

Company: JPG Media Markets: Hawaii Address:  441 Cooke Street, Honolulu, Hawaii  96813 Email: jpg@JPGmedia.com Phone: 808-429-7220 JPG Media knows how to think outside the box.  It has to because it operates an out of home plant in a state which outlaws billboards.  The company is a member of the OAAA.  Insider […]

Billboard Insider Classifieds February 24, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Mark Boidman Says Valuations are Down

On Wednesday’s OAAA 2024 Media Outlook webinar, Solomon Partners investment banker Mark Boidman and OAAA CEO Anna Bager had a wide ranging discussion on AI, Gen Z, measurement and trends favoring out of home.  OAAA members can watch the webinar here.    Near the end of the webinar, Boidman mentioned […]