Business

Company of the Day: MAC Media

Billboard Insider has learned that MAC Media has sold to Lamar Advertising. Company: MAC Media Markets: Florida Email: macmedia@cfl.rr.com Phone: 407-805-9238 MAC Media operates an out of home advertising plant with over 160 billboard displays including 100 digital displays in Orlando Florida.  Richard (“Mac”) McHugh is founder.  He entered the […]

How OOH is a Trust Medium in the AI Era

This article was originally published on the Adquick website and is reprinted with permission.  Billboard Insider notes that this 3,800 word essay is 6 times longer than a typical article in Billboard Insider.  If you are pressed for time scroll down to section V – The Industry That Forgot to […]

Ballyhoo’s Tyler Zlatin Talks About Growth and the Hornblower Group

Insider recently published Ballyhoo Media’s announcement on their nationwide agreement with the Hornblower Group. We reached out to Tyler Zlatin, the Co-founder and Chief Revenue Officer of Ballyhoo Media, to discuss the deal and what it means for the growth of his Company. Tyler, tell us why this new agreement […]

Company of the Day – Local Media Outdoor

Company: Local Media Outdoor Headquarters: 27 Abercorn Street, Savannah, GA 31401 Market: Georgia, North Carolina & South Carolina Phone: 770.535.6346 Email: tharkins@localmediaoutdoor.com Morris Multimedia entered the out of home advertising business in September of 2018 by forming Local Media Outdoor and purchasing a double sided digital billboard in Cummings, Georgia from […]

Scott LaFoy Says AI Benefits Link Media Outdoor

Company: Link Media Outdoor Markets: Central and Southeast United States Address: 200 Mansell Ct. East, Bldg 200 Suite 360, Roswell, GA  30076 Email: info@linkmediaoutdoor.com Phone: 844-404-5465 Link Media is the sixth largest out of home company in the United States.  It operates a billboard plant with 7,570 total faces including […]

More on Billboard Insurance

Yesterday Britt McConnell had an excellent article explaining how turnkey billboard installation eliminates risk during billboard construction.   If you don’t do a turnkey install, you need to think carefully about insurance to mitigate risks. There here are typically four parties involved—fabricator/digital billboard manufacturer, trucking company, installer, and the billboard […]

DoohClick AB Establishes U.S. Subsidiary, DoohClick, Inc.

DoohClick AB, the OOH advertising technology platform, today announced the incorporation of its fully owned U.S. subsidiary, DoohClick, Inc., in the State of Delaware. The formation of DoohClick, Inc. represents a significant step in the company’s international expansion and formalizes its presence in the United States market. The new entity […]

Reveal to Provide Impressions Measurement to Vector

NEW YORK CITY, NY / ACCESS Newswire / March 24, 2026 / Vector Media, the leader in mobility marketing, and Reveal, the industry standard in mobility and transit measurement, today announced a landmark partnership to provide the media buying and planning community with impression-based selling, precise measurement accuracy, and an […]

The Share Shift Conversation: Why Suppliers Must Be Part of OOH’s Growth

By Rod Rackley, CEO, Circle Graphics, Chair of OAAA Suppliers Council Out of home advertising sits at an inflection point. For years, OOH has hovered around a modest share of total media investment. Respected. Valued. But too often treated as an add-on rather than a core pillar of media strategy. […]

Company of the Day – REX Media

Company: REX Media Market: Los Angeles, San Gabriel Valley Address: 801 Baldwin Park Blvd., Bassett CA 91746 Email: Sales@RexMediaUsa.com Phone: 323.688.3905 Founded in Los Angeles, Rex Media provides impactful and timely advertising messages for both National and Local advertisers in the Greater Los Angeles area of the San Gabriel Valley. […]