WBUR has a post on how the University of Maine is buying billboards to advertise that it is discounting out of state tuition for students who meet certain academic standards. NJ.com reports that Kean University is spending $303,000 on 10 strategically placed billboards in New Jersey, Delaware and Philadelphia to […]
Company: Prime-Site Media, LLC Headquarters: 39555 Orchard Hill Place, Suite 600, Novi MI 48375 Market: Lower Michigan Phone: 248.449.2959 Email: jay@prime-sitemedia.com Co-Managing Partners Jay Carll and Bob Klausmeier bring strong experience to their all digital billboard plant located in lower Michigan. Bob took some time with Insider last year to discuss the digital […]
Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO 63348 Phone: 636-463-2100 Porlier outdoor operates a billboard plant in Missouri and Kansas. The signs are clustered from St Louis west to Kansas City. The firm was started in 1988 by Brent Porlier. Insider talked with […]
Did you know? Detroit was the first city to pave a road. 1,200 feet underneath Detroit there are 1,400 acres of salt mines. This week’s Geopath Market Spotlight focuses on the Detroit DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. […]
Clear Channel Outdoor has a much bigger international out of home presence than either Outfront or Lamar. Insider prepared this chart after reviewing the 2016 10-k’s of each company. There are pros and cons to the international out of home business. Pros: Ability to diversify by participating in […]
The IBO (Independent Billboard Operators, IBOUSA.org) Cooperative Marketing Program shifts gears as advertisers and buying groups take notice of the scale and ease of access offered by its nationwide network of over 100 independent operators. Growing with more than 37,000 traditional faces and 625 digital units in the portfolio, and […]
Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, Richmond IN 47374 Ohio Office – 1609 Edison Avenue, Hamilton OH 45011 Markets: Indiana & Ohio Phone: Indiana 765.962.3220 Ohio 513.284.4575 Email: rpeterson@porteradvertising.com Porter Advertising is a family owned business serving Eastern Indiana and Western Ohio since 1945. […]
Insider pointed out last week that Lamar has a higher market cap than Outfront and Clear Channel Outdoor because it is less reliant on short term transit and airport advertising contracts and less reliant on international revenues. Here’s a chart showing the dependence of Outfront Media, Clear Channel Outdoor and […]
Company: Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota 56736 Phone: 218-289-4009 Email: jordan@premiersignsllp.com Premier Signs operates 115 static billboard faces and two Daktronics digital billboards in Northwest Minnesota and Eastern North Dakota. The firm was started approximately 10 years ago. […]
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
