Business

Company of the Day – Paramount Media

Company:  Paramount Media Group, Inc. Headquarters:  1749 Cornell Ct., Naperville, IL 60565 Markets: Illinois Phone: 630-355-4375 Email: paramountmedia@aol.com Paramount Media owns and operates 9 out of home structures with 18 faces in Chicago. The boards vary in size from 10 by 24 to their 20 by 60 digital face. David Quas is the company’s President. […]

Five Things About Lamar

Here are 5 things Insider learned about Lamar Advertising after reading the Lamar’s 2018 10-k Management Continuity. Lamar’s team has been intact forever.  The 10k states “our regional managers have been with us for an average of 33 years.”  33 years with Lamar, not 33 years experience. The Reillys are […]

Company of the Day: Park Outdoor

Company:  Park Outdoor Advertising Headquarters:  PO Box 4680, Ithaca, New York  14852-4680 Markets: New York, Pennsylvania. Phone: 607-257-1477 Email:  rick.steele@parkoutdoor.com Park Outdoor operates a billboard plant with 1,500 billboards in upstate New York and northern Pennsylvania.  Park operates regional offices in Binghamton, Finger Lakes, Utica and Syracuse.  Rick Steele is the company’s Vice […]

Billboard Insider Classifieds March 2, 2019

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

Jeremy Male says Outfront gets 20% IRR on digital billboards

Outfront continues to see great returns from digital sign installations.  Here’s a summary of Jeremy Male’s comments at Wednesday’s Morgan Stanley Technology, Media and Telecom Conference. The strengths of out of home Out of home is a really straightforward medium.  What you see is what you get.  We have no […]

New and Noted March 1, 2019

Geopath President Kym Frank gives a five sentence summary of out of home’s value proposition in a Media Post Interview: “OOH is a unique channel that is immune to many of the issues faced by other media.  It cannot be blocked or skipped.  It is not subject to ad fraud […]

Company of the day: Page Outdoor

Company:  Page Outdoor Advertising Markets:  Missouri Address:  1046 Osage Beach Rd, Osage Beach, Missouri Phone:  573-280-2030 Page Outdoor operates a static billboard plant in Lake of the Ozarks, Cole County and I-70 in Saline County in Missouri.   The firm is owned by James Page. [wpforms id=”9787″] Paid Advertisement

Outfront Yields Rising

Here’s an interesting slide from this week’s Outfront conference call presentation.  Outfront’s billboard yield (average monthly revenue per display) increased by 10% to $2,217 during the fourth quarter of 2018.  Static yields were up 7% to $1,828 and digital billboard yields were up 4% to $19,148 which suggest a yield […]

Skyline Sells Billboard to Outfront

Skyline Outdoor has sold a billboard in Atlanta’s West Midtown neighborhood to Outfront Media.  Williamson and Associates brokered the transaction.  Insider talked with Marty Williamson. Marty, tell us about the transaction. The 14 x 48 bulletin is located on Marietta Street in the West Midtown area of downtown Atlanta, which […]

Company of the Day – Ozark Poster Advertising

Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas  72601 Phone: 870-741-5567 Email:  info@ozarkposter.com Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted […]