No two consumer groups are identical in behavior or belief. Whether the differences are due to gender or politics, education or ethnicity, brands know that what might appeal to one crowd of potential shoppers won’t appeal to another. With an estimated 55 million Hispanic people living in the United […]
The phrase “Get Out of Home” especially applies to the Thanksgiving holiday. Here is a snapshot of high-volume travel: Air A record 30.6 million passengers are expected to fly between November 16 and 27, said Airlines for America. Sunday, November 25 was projected as the busiest day during that period. […]
Insider is taking the day off tomorrow for Thanksgiving. Today it’s fitting for Insider to say thanks: To Nancy Fletcher and the OAAA for words of encouragement and support and for sharing stories. To the 19,507 visitors who generated 57,819 views at Billboard Insider last month. To Outfront Media Real […]
Did you know: There are more Cherry Blossom trees in Macon than there are in Japan. A large tropical storm in 1994 brought so much rain and flooding that Macon temporarily became an island! This week’s Geopath Market Spotlight focuses on the Macon DMA. Infographics for the top DMAs and […]
Company: Knight Outdoor Advertising Markets: Georgia, South Carolina Headquarters: 4180 Quail Springs Circle, Martinez, GA 30907 Phone: 706-564-5707 Knight Operates a plant of digital and static billboards in Georgia and South Carolina . Eric Young is the CEO/Owner. Steve Crayne of Starting Gate Marketing designed the firm’s website. Here’s a […]
An OAAA Sales Tip The local automotive dealers and services category is a top-10 OOH category. Perhaps more than ever, OOH offers solid evidence why it should be a component of automotive marketing plans in today’s fragmented media environment. OAAA has produced a presentation (OOH Value in the Automotive Ad Market) reviewing […]
Company: Klein Outdoor Advertising Headquarters: 54 Broad Street, Suite L107, Red Bank New Jersey 07701 Market: Eatontown, NJ Phone: 732-450-0505 Email: davidklein@kleinoutdoor.com Klein Outdoor owns and operates a two-sided 11 X 38 digital structure on Route 35 in Eatontown New Jersey. The Company has developed and sold over 40 other locations in […]
Seeking Alpha may be calling Landmark Infrastructure a “tech REIT” because 65% of Landmark revenues come from telecom and wireless sites but that hasn’t stopped Landmark from trying to grow the out of home leases and easement portfolio. Here’s Landmark’s latest marketing letter. Insider’s take: Landmark is contacting your […]
Company: Keystone Outdoor Advertising Markets: New Jersey, Pennsylvania. Headquarters: PO Box 202, Cheltenham, PA 19012-0202 Phone: (856) 767-5028 Keystone Outdoor is a operates a billboard plant which targets bridges, expressways and suburban roads in Southern New Jersey, Trenton and Philadelphia. The privately-held firm was started in 1977 by Dominick Cipollini when he secured a […]
Myron Laible will retire January 1 after 33 years service at the OAAA. Myron has been a road warrior for the OAAA, traveling the country to help OAAA members understand and comply with local regulations. Insider fondly remembers dinner with Myron in downtown Indianapolis and breakfast in Chicago. Myron says […]
