Company: Venture Outdoor Advertising

Markets: Missouri

Headquarters: 15664 Barton St., Overland Park, KS  66221

Phone: 913-730-8353

Venture Outdoor Advertising owns 62 billboard structures in Missouri.  The company was started in 2013 by Randy Jackson.  Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los Angeles and a General Manager for Viacom Houston and Outdoor Systems in Kansas City and Denver.  The company is a operator associate in the IBOUSA.

How did you enter the outdoor business?

It started with a summer job at the age of 14 on the landscaping crew for Gannett Outdoor, Kansas City just after they acquired Combined Communications. Many of the trucks still had Eller Outdoor on the side. The new GM at the time was Arte Moreno. In college I was able to do an internship with Outdoor Systems in Denver. Upon graduation, and electing not to do law school, I landed an entry level position in the Denver office. In time I was sucked into the industry vortex that most who have at least two years experience find hard to leave.  In the process I was fortunate to have worked with, and learned from some of the best operators in the business.

What’s the Missouri outdoor market like?

Where we operate the clients are primarily local, the campaigns are typically annual, and criteria for placement is geographic. We rarely get a request to deliver a 10 weekly rating point against a female, age 21-34 demographic who work out at least twice a week for a 12 week flight through the summer.

Any digital billboards?

Currently we have six digital faces in our plant.  One is an  ADTI , four are Watchfire, and one is a Formetco.

Are you using any of the automated platforms (e.g. Adomni, Blip, Fliphound, Vistar) to sell ad inventory?