Business

New Study Finds OOH Amplifies All Major Media More than 90%

October 21, 2019 (Washington, DC) – In a typical week, out of home advertising (OOH) can amplify the reach of every other major media channel to more than 90 percent, according to a new study conducted by MRI|Simmons. The report, commissioned by the Out of Home Advertising Association of America […]

Company of the Day – Avaira Signs

Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA  16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania. The firm has 7 signs in Western Pennsylvania.  The company installs, maintains and […]

Boidman Makes the Case for Out of Home

PJ Solomon investment banker Mark Boidman made the case for out of home while appearing on Bloomberg Daybreak last week.  Here’s the interview: “Disney banned Netflix from advertising on their properties…the opportunity is to continue to diversify into other out of home media channels, and out of home media is […]

Uber Runs Sea-Tac Airport Advertising

Seattle, WA – – For weary travelers into SEA-TAC, the search for their ride service home just got easier. In a first of its kind campaign anywhere in the U.S., Clear Channel Airports (CCA), the Americas-based airports business of ClearChannel Outdoor Holdings, Inc. (NYSE: CCO) announced a new out-of-home (OOH) […]

Billboard Insider Classifieds October 19, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

MH Outdoor Acquires Billboard Assets From New South Outdoor

MH OUTDOOR MEDIA LLC (MHOM) a subsidiary of  MAC HAIK ENTERPRISES LTD, announced October 17th the acquisition of the East Alabama billboard assets of New South Outdoor. The acquisition includes 59 static and 13 digital billboards. New South Outdoor will retain billboards in the Huntsville and Decatur, Alabama markets. “New […]

Max Drachman on 2019 M&A Activity & Beyond

With Kalil & Co. handling the recently closed MH Outdoor, New South transaction, we talked with Max Drachman about the 2019 M&A market and beyond. Max, what trends are you seeing in the M&A market? It has been more of the same for the last few years.  The industry is […]

OOH Gets Its Moment with Marketers

By Dan Levi EVP-CMO, Clear Channel Outdoor Americas Last week, the world of marketing and advertising was focused on Orlando for the ANA Masters of Marketing conference, the annual gathering of the industry’s top marketing professionals, and a universe of media, creative, data, AdTech and MarTech companies. The theme of […]

New and Noted October 18, 2019

Lamar is stunting in Pittsburg, Kansas with a billboard which ways “Something cool is coming to Pittsburg.”  The first board went up October 14.  Another board is going up October 21. A lawsuit filed this week by the River Rouge School District alleges Detroit Mayor Mike Duggan ordered Department of […]

Company of the Day: Birdhouse Outdoor

Company: Birdhouse Outdoor Advertising. Markets:  Pennsylvania. Address:  1815 Sanderson Ave, Scranton, PA  18509 Phone: 570-499-2868 Email: hello@birdhouseoutdoor.com Birdhouse Outdoor operates a billboard plant in Scranton, Pennsylvania.  Ryan Adcroft is one of the firm’s managing partners.  Insider talked with Adcroft. Ryan, how did you get into the out of home advertising […]