Mark Boidman of PJ Solomon has shared five reasons he is bullish on OOH.

(1)  We’re starting to see the recovery…

(2) We’re continuing to see top tech brands overallocated to out of home.

(3) Digital out of home ad spend continues to grow.

(4) Programmatic has impressive forecast growth.

(5) Cross platform (out of home and mobile or out of home and social media) campaigns are working.

You can watch his talk below.

Mark Boidman: Top Five Reasons We Continue to Believe in OOH from PJ SOLOMON on Vimeo.

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