Personal travel has improved to 97% of normal for the week ended June 19 according to the Inrix US National Traffic Volume Synopsis #14. Some other findings. Personal travel improved to 97% of normal up from 93% of normal for the prior week. Long haul truck travel improved to 99% […]
Business
Adquick Attribution Dashboard gives kpi’s within 48 hours.
LOS ANGELES, June 23, 2020 /PRNewswire/ — AdQuick.com, the Out-of-Home (OOH) AdTech company, today announced its new programmatic demand-side platform (DSP) for Digital OOH (DOOH). AdQuick’s DSP offers unparalleled access to digital screens with 48-hour attribution reporting, multiple SSP integrations, and geospatial audiences targeting. Built from the ground up for digital marketers, they can now […]
Ubimo dashboard shows impact of covid on place based out of home.
To understand how shutdowns and business reopenings are affecting place-based Out-of-Home (OOH) Ubimo built a covid dashboard monitoring movement around OOH properties in four categories: convenience, grocery stores, gyms, and malls. With this dashboard, you can see movement nationally across these categories, in addition to movement by Designated Marketing Areas […]
Company of the Day: Keleher Outdoor
Company: Keleher Outdoor Advertising Headquarters: 523 S. Virginia Ave., Bartlesville, OK 74003 Markets: Oklahoma and Southeast Kansas Phone: 918-333-8855 Email: keleheroutdoor@cableone.net Keleher Outdoor was started in 1975 in a small Oklahoma market. They have grown to now serve over 50 diverse markets in Oklahoma and SE Kansas. Major DMA’s served include: Tulsa […]
Minorities, Women and the Public US Out of Home Companies.
Insider analyzed the makeup of the boards and the executive/leadership teams of the three public out of home companies (Lamar, OUTFRONT and Clear Channel Outdoor) and here’s what he found. The public US Out of Home companies outperform the S&P 500 in putting women on corporate boards but need more […]
Brian Cone on why commercial insurance is an out of home must.
Brian Cone is Vice President of The Cone Company which provides out of home insurance. Today Brian talks about which insurance is a must and what perils are covered by commercial liability insurance. Tomorrow Brian talks about billboard replacement insurance and other kinds of coverage. You can reach Brian at […]
Geopath: Distance travelled is 86-97% of normal, depending on region.
Daily miles traveled are 86-97% of normal with the highest rebound from covid in the North Central regions and the lowest rebound in the Northeast according to Geopath’s COVID 19 Regional and DMA Analysis dated June 22, 2020. Download the 107 page report and you can see trends for your […]
Company of the Day: Keenan Media
Company: Keenan Media Markets: Georgia Address: 1385 Iris Drive SE, Conyers, GA 30013 Email: Info@KeenanMediaLLC.com Phone: 678-806-3473 Brett and Lane Keenan founded Keenan Media to develop out of home locations in Georgia. In October 2018 the company built a digital sign at 1385 Iris Drive SE on I-20 in Conyers […]
Mark Tutssel: What’s the poster?
OAAA President and CEO Anna Bager interviewed Mark Tutssel (former executive Chairman – Leo Burnett Worldwide) last friday as part of the OAAA’s lunch break series. Some of the highlights. What is the real value of out of home? When I first got into advertising I worked at Saatchi and […]
Company of the Day: Kennedy Outdoor
Company: Kennedy Outdoor Advertising Markets: Ohio Headquarters: 9327 Martinsburg Rd, St Louisville, OH 43701 Phone: 740-258-7083 Email: kennedyoutdoor9@gmail.com Kennedy Outdoor Advertising operates a billboard plant in Mount Gilead. OH. The company was started in 2009. Kennedy operates a mobile billboard in addition to a billboard plant. Kennedy is a member of the IBOUSA market […]