By Andrea Messimer-Henley, Sr. Director of Sales at Adomni There have been 2 major disruptors in the Outdoor Advertising Industry since my career began in the mid 90’s. The first major change was the transition of hand-painted billboard panels and paper poster’s, to high resolution digital printing. Which as we […]
Did you know: The Nike Corporation was incorporated on January 25, 1964 in Eugene. Eugene is the only city in the United States to host the US Olympic Team Trials for three consecutive years. This week’s Geopath Market Spotlight focuses on the Eugene DMA. Infographics for the top DMAs and […]
Company: Supreme Outdoor Advertising Markets: Minnesota Headquarters: 17595 Kenwood Trail, Lakeville, MN 55044 Phone: 952-898-1844 Email: dremes@msn.com Supreme Outdoor is a privately held company which was started in 1990. The company operates a plant of 71 static faces and two digital billboard faces in Minnesota. Dan Remes is the firm’s General Manager. […]
Reagan Outdoor Advertising closed on the purchase of the Indianapolis, IN, Rochester MN and Chattanooga, TN plants from Fairway last Friday June 7. Bill Reagan tells Insider: “There will not be any major changes. Maybe only one or two people.” Reagan funded the transaction with a $260 million credit […]
Neilsen presented the findings of its 2019 Out of Home Advertising Study at the 2019 OAAA show. The study was based on 999 interviews with consumers. A couple slides impressed Insider. Lots and lots of vehicle time. Interviewees spent an average of 25 hours a week in vehicles. Time in […]
West Palm Beach, FL – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced Palm Beach International Airport (PBI) selected the U.S. airport media leader (CCA) for a new five-year airport advertising contract. CCA was selected over two other out-of-home […]
Company: Swift Outdoor Markets: Texas Headquarters: 600 Lake Air Drive, Waco Texas 76710 Phone: 254-772-9194 Email: Kris@swiftoutdoor.com Swift Outdoor operates a billboard plant located primarily around Waco Texas. The company was established in 1969. Swift is a sister company of Choice Media based in Amarillo TX and owned by the Tooley family. […]
US Out of Home revenues grew almost twice as fast as the US economy during the first quarter of 2019 as you can see from the chart below. This marks the second consecutive quarter where Out of Home revenue grew faster than the US economy. Insider compares the change in […]
Insider agrees with Lamar CEO Sean Reilly’s comments that out of home will sell advertising in an autonomous car world just like it sells advertising today in transit settings today. If you disagree and are worried about the impact on autonomous cars, you can take a deep breath. Autonomous cars […]
Company: Sunrise Outdoor Advertising Markets: New York Headquarters: 251 Main Street, Huntington, NY 11743 Phone: 631-427-7100 Email: sales@sunriseoutdoor.com Sunrise Outdoor is the largest outdoor advertising company on Long Island, New York. The company was established in 1975 with the acquisition of 68 billboards in Nassau County. Over the years Sunrise has grown to nearly […]
