New York, NY, June 20, 2019 – Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, welcomed two new members to its Board of Directors during their most recent membership meeting, held Tuesday, June 17. Newly elected to Geopath’s Board of Directors is […]
After 49 years of service, Wayne Johnston recently retired from Media Resources. Wayne started with Media Resources in 1969 as a bill poster. He said he liked the job “because of the freedom”. Once you leave the shop “you’re on your own.” Wayne wasn’t always alone though. For some reason […]
Insider asked Formetco safety director Jim Poage, to talk about about the hazards associated with using a ladder when working on an out of home advertising structure. Tell us about some hazards that concern you when people work on billboard structures. Falls are a major issue, electrical hazards are one, […]
From the OAAA Outlook Newsletter OOH revenue in the United States is expected to continue its steady growth through 2019 and 2020, according to the US Media Forecast Report recently released by GroupM, WPP’s media investment group. Overall ad spend in the US grew by 9.5 percent in 2018. The group forecasts […]
Company: Times-Shamrock Outdoor Headquarters: 149 Penn Ave. Scranton, PA 18503 Market: Luzerne County, PA Phone: 570.614.5472 Email: Sales@ShamrockOutdoorMedia.com Times-Shamrock Outdoor is a part of Times-Shamrock Communications, a privately held company based in Scranton, Pennsylvania owned by the Lynett for the past 123 years. The parent company owns 13 newspaper publications, […]
Company: Thomas Outdoor Advertising Markets: Kansas Address: 902 Fair Lane, Manhattan, KS 66502 Email: office@thomassign.com Phone: 785-537-2010 Thomas Outdoor Advertising operates a plant of over 400 billboards around Kansas. The company is 78 years old and is an operator associate in the IBOUSA. The company also operates a sign and […]
By Nicole Randall OAAA Communications Senior Director Generation Z is a growing marketing demographic as its oldest members are beginning to come of age. Gen Z, defined as those born after 1998, commands $44 billion in buying power. Some reports project this generation will command nearly 40 percent of all consumer […]
Company: The Nashville Sign Market: Tennessee Headquarters: 1701 West End Ave., Suite 400, Nashville TN 37203 Phone: 615-613-6218 The Nashville sign is an iconic billboard which is located at 1615 Broadway at the Broadway/West End Split in downtown Nashville. The sign was originally constructed as a static billboard (see […]
Insider’s favorite articles are ones initiated by our readers. This interview comes by way of a conversation with Kevin Payne, President of Out of Home for Circle Graphics. At the OAAA convention Kevin had just finished a conversation with Nancy Fletcher where she indicated that while there was a lot […]
Mary Meeker has released her 2019 internet trends. Download the 334 page powerpoint and read it on your next flight. Two slides caught Insider’s eye. Programmatic buying of digital online advertising has gone from 10% in 2010 to 62% today. Can the same thing happen with out of home? Consumers […]
