Fotofetch crowd-sources out of home advertising photos. Billboard Insider talked with founder Gary Bamesberger about how the company
What’s new.
Our company is in hyperdrive, we have a software release out now that’s something akin to Zillow or Airbnb. A map that shows jobs available, but you’re not hiring some photographer you haven’t met, you are hiring us. We’re really a technology company our CEO comes from tech and understands how we can make be an enterprise solution to a company’s photography needs. We’ve done work for several Outfront offices on an ongoing basis, Billups, Adkom, Integration Media, Lamar, Adomni, and several others – we probably have 15-20 regular customers in the out of home market. Big customers to small. Today we’re running jobs in Michigan, Florida, Louisiana, Tennessee, California, New Jersey, New York, Alabama, Montana and Kansas today, – we’re shooting everywhere.
How Fotofetch helps out of home companies.
Oftentimes somebody wants a photo or video where they are nowhere nearby. That defined our starting point as a company, You are at Point A, your customer is at Point B and the photo you want is at Point C. The cost of money and time to get the photo has too often exceeded the value you had for the photo. It might be something that they need for a photosheet, or a glamour shot or POP shot. We’re finding that we’re doing more photo sheets for people as of late, but we feel types of photos will shift in time based on the way the industry shifts. There’s a growing demand for drive by videos. A 10 second clip. Approach/closeup combos and glamour shots are big.
What photos belong in a ride sheet
#1. An honest approach so that people don’t oversell and underdeliver what the customer is getting.
#2. Updated photos. There’s lots of ride sheets that have old photos. It’s a question of how the environment has changed. Roads have been widened. Things just change. Having up to date photos is a big deal especially since people will do comparisons against google maps. They’ll look at Google maps and say this doesn’t look anything like the picture in the photo sheet.
[wpforms id=”9787″]
Paid Advertisement
