Company: Elliott Outdoor Advertising
Headquarters: P.O. Box 2804 Loganville, GA
Market: Georgia
Email: elliottoutdoorad@bellsouth.net
Phone: 770-554-5113
Elliot Outdoor Advertising is new to Company of the Day. Ben Moye is the owner of the Company and we met over his recent purchase of our Guide to Leases, Easements and Real Estate. It gave us a great opportunity to learn about Elliott Outdoor and here is our conversation.
Ben, can you share with us how you got in the business and the history of Elliott Outdoor?
I graduated from GA Southern College in 1983 with a Bachelor of Engineering Technology degree. After 3 years of working in the corporate world, I started a commercial sign company, Bamtech Signs, in 1986 with a partner. I bought him out in 1988 and continued that company for the next 14 years. In 1999, I founded Elliott Outdoor Advertising, Inc. and built my first billboard. Soon after, I sold the commercial sign business and went into billboards full time.
What are the details on your inventory?
We operate 84 static faces and 1 digital across North, Middle and South Georgia.
I noticed you just built your first digital in September. Which manufacturer did your use? Tell us where it is and why you chose that location for your first digital?
We used Formetco. I’ve dealt with them since day one and they did a great job on the LED. It’s located at the corner of the new Hwy 18 and US 129 Bypass in Gray, GA. We chose that location because that board has been there for 18 years,. is well known and sought after. It also has a high traffic count and serves Macon and Milledgeville, GA as well. I have studied many digitals since their inception and the biggest complaint I’ve heard from customers is “I rode by several times and never saw my ad” I wanted to be sure that our location gets our customers ads viewed properly and this location does that. It can be seen from 2 of the 3 directions and there is a long traffic light there as well.
Any concern about an investment in a digital with Covid still an issue?
No, we’ve been fortunate and only lost one customer to the Covid concerns. This digital board caters to the small as well as the large advertisers and we have a good diversity of clients on it now.
You still looking to add new locations in your market?
Yes, we have been sitting still for a few years and are poised and ready to grow more now.
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