On this week’s Geopath/OAAA Virtual Seminar for Independent Operators, OAAA VP of Marketing Steve Nicklin talked about how to interest new clients in out of home and how to sell out of home versus other media. We’ve summarized his thoughts below. How do you generate interest in out of home […]
Business
D.C. Council Backtracks on Proposed Advertising Tax
In an effort to reduce a projected budget shortfall, Washington D.C. was proposing to create a tax on advertising revenue as a way to generate up to $18 million in new revenue to the city. The Washington Post reports that the 3 percent advertising tax was among a list of […]
Company of the Day: Lightbox
Company: Lightbox OOH Video Network Markets: Nationwide Address: 999 Park Avenue, Suite 310, New York, NY 10016 Email: sales@lightboxooh.com Phone: 646-367-5300 Lightbox operates a network of 4,500 digital screens in 300+ malls across the country. Glen Glenday is CEO. Peter Krieger is Chief Operating Officer. Daily DOOH reported on July […]
Bloomberg Late to the Party and Misleading
Bloomberg published an alarmist piece yesterday with the misleading headline: “Billboard Ad Sales Dive 40% With Americans Staying Off the Road.” This story should have been published in April, not now. This is old news. The industry was hit hard in March and April but driving traffic and roadside bulletin […]
Gordon Borrell on trends in local advertising and what it means for out of home.
Geopath and the OAAA put on an outstanding virtual seminar for Independent Out of Home operators yesterday. Here’s a summary of Gordon Borrell’s talk on trends in local business advertising and what it means for out of home. We run the largest survey of local advertisers in the country…We see […]
What to Do When the OSHA Inspector Shows Up
On yesterday’s Billboard Insider podcast Formetco Safety Director Jim Poage reviewed how to keep your workers safe. Here’s his advice on what to do when an OSHA inspector shows up. An OSHA inspector has arrived at my company. What should I do? Make sure they truly are OSHA inspectors. They’ll […]
Chris Cowlbeck on Managing in Trying Times
On yesterday’s Geopath OAAA Virtual Seminar for independent operators LOOK Billboards and IBOUSA General Manager Chris Cowlbeck was asked for tips on managing through trying times and he said this: All of this stuff is cyclical…we’ve been through cycles and will continue to go through cycles…Keep it positive…Wake up and […]
Company of the Day – LinBerg Billboards
Company: Lin-Berg BillboardsMarkets: OklahomaHeadquarters: Shawnee, OklahomaPhone: (405) 412-8096Lin-Berg Billboards is an Oklahoma owned media and billboard advertising company. Wes Romberg II is the company owner. [wpforms id=”9787″] Paid Advertisement
Company of the Day: Legacy Outdoor
Company: Legacy Outdoor Advertising Markets: Iowa, Kansas, Nebraska, Missouri, South Dakota Address: 920 E 56th St, Suite B, Kearney, NE 68847 Email: sales@legacybillboards.com Phone: 1-800-628-6060 Legacy outdoor was formed by the merger of USA Outdoor and CK Outdoor. The company owns 650+ posters, bulletins and digital billboards. The company is […]
Anna Bager Defines Out of Home
How do you define out of home? OAAA President & CEO Anna Bager was asked to define out of home on the June 30 R&B SmallBiz Show and she said this: Out of home advertising? When I get the question what it is I usually say that it’s everything that’s […]
