Business

New Global Mood Media Study Reveals Two-Thirds of Consumers Have Returned to Non-Essential Shopping In-Store

AUSTIN, Texas–(BUSINESS WIRE)–With COVID-19 lockdown measures around the world easing, just under three-quarters of global consumers (71%) now report feeling comfortable returning to physical stores since local lockdowns have eased, according to research published today by Mood Media, the world’s leading on-premise media solutions company dedicated to elevating the Customer Experience. […]

Company of the Day – Southern Billboards

  Company:  Southern Billboards  Markets: Tennessee, Alabama, Florida, Georgia, Mississippi, North Carolina and South Carolina Headquarters: 103 Gillette Drive, Franklin, TN 37069 Phone: 615.807.0703 Email:  info@southernbillboards.com Southern Billboards  has been serving advertisers since 2009 in Georgia, Tennessee, Alabama, Mississippi, North Carolina, South Carolina and Florida, with locations primarily in medium and small markets.  Jim […]

Gen Z’s Favorite Brands are OOH’s Top Spenders

Morning Consult’s new special report, Gen Z’s Most Loved Brands, reveals that many brands most loved by consumers, ages 8 – 23, are also among the largest OOH advertisers. Gen Z’s top ten brand name list includes Netflix, YouTube, Google, Amazon, Apple, Target, Spotify, Nintendo, PlayStation, and Disney+. Of the […]

Verizon Teams With Broadsign for Programmatic Offering

NEW YORK and MONTREAL — September 1, 2020 Verizon Media and Broadsign today announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now easily access Broadsign’s global programmatic DOOH (pDOOH) inventory as part of their omnichannel buys. The partnership is another step […]

Company of the Day: Media Choice

Company:  Media Choice Market:  Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates over 1000 static and digital faces in Central, South and East Texas,  as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The company was started in […]

Amber Williamson Joins Williamson & Associates

Williamson & Associates is pleased to announce that Amber Williamson has joined the company to create OOH Father-Daughter duo. “Williamson & Associates is growing! I’m very excited to announce the addition of my daughter, Amber Williamson, as Vice President at Williamson & Associates” says company founder Marty Williamson. “Amber has […]

Facebook Sponsors OOH Ads for Small Businesses

New York, NY – August 31, 2020 – Intersection, the leading smart cities media and technology company, today announced that it has partnered with Facebook to support its “Power the Comeback” program. As part of the deal, Facebook is sponsoring free outdoor advertising for small businesses across New York, Los […]

Company of the Day – Mesa Outdoor

Company: Mesa Outdoor Headquarters: 582 Market St., San Francisco CA 94104 Markets: Southern California Phone: 925.386.6372 Email: info@mesaoutdoor.com Mesa was founded in 2008 in Contra Costa County with the goal of developing outdoor advertising structures. Their projects include locations from Sacramento to San Diego.     [wpforms id=”9787″]   Paid Advertisement

Grace Outdoor Takes Over Atkins Outdoor Inventory

Grace Outdoor CEO Diana Stevenson tells Insider that Grace Outdoor has taken over management of 19 Atkins Outdoor faces in Spartanburg, South Carolina.  Grace will be selling the advertising and managing the signs. Grace Outdoor Advertising owns and manages over 500 advertising faces in both South and North Carolina and […]

IBOUSA Members Contribute Vinyls for Hurricane Laura Relief

Every OOH media owner that deals in static inventory deals with the issue of vinyl bulletin materials when the campaign is over.  Chris Cowlbeck, General Manager of IBOUSA, received an email recently from Every Shelter, a non profit that is trying to develop uses for the spent vinyls in the […]