Business

Why OOH and Cannabis Grow Together

Anna Bager OAAA President & CEO There’s a reason why 42% of cannabis ad spending goes to out of home (OOH) — think billboards, bus shelters, kiosks and transit advertising. Regardless of the format, OOH offers cannabis brands a high impact canvas to reach consumers in big, impactful ways that are […]

Daktronics, Inc. Announces First Quarter Fiscal 2021 Results

BROOKINGS, S.D., Aug. 26, 2020 (GLOBE NEWSWIRE) — Daktronics, Inc. (DAKT) today reported fiscal 2021 first quarter results.  Daktronics reported fiscal 2021 first quarter net sales of $143.6 million, operating income of $9.5 million, and net income of $7.5 million, and earnings per diluted share of $0.17.  This compares to […]

Clear Channel Integrates Video Solution with Out of Home

New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands amplify out-of-home (OOH) reach and deepen consumer engagement with video ads across all screens including desktop, mobile, tablet and connected […]

Company of the Day – Marlin Outdoor Advertising

Company: Marlin Outdoor Advertising Headquarters:  55 New Orleans Road, Suite #209 Hilton Head Island,SC 29928 Market: Georgia and South Carolina Phone:  843.785.5769 Email: billboardshhi@gmail.com For 25 years Marlin Outdoor has provided clients with increased sales and leads through strategic placement of billboards across the Southeast, combined with quality design and graphics. […]

Ubimo on Out-of-Home and the Summer of the Road Trip

Ubimo, a Quotient brand, specializes in transforming data into actionable marketing insights for the Out-of-Home (OOH) space. Today we will be exploring OOH exposure in and around gas stations and convenience stores in top summer destinations and the impact it has on OOH. Summer vacation is the perfect time to […]

Hivestack Names Hawke CMO

Hivestack, a global ad tech leader in digital out-of-home (DOOH), today announced the appointment of global marketing strategist Nikki Hawke to the position of Chief Marketing Officer. As Hivestack’s first ever CMO, Hawke will report to the Company’s Chief Executive Officer, Andreas Soupliotis. She will lead the team responsible for […]

Company of the Day: Maloney Outdoor

Company: Maloney Outdoor Markets: Kentucky, Indiana Headquarters:  PO Box 4849, Louisville, KY  40204 Phone: 502-584-5512 Email: info@maloneyoutdoor.com Maloney Outdoor is a family owned local billboard company serving Louisville Kentucky and Southern Indiana including New Albany, Clarksville, Jeffersonville, Floyd County and Clark County.  The company’s products include Expressway Bulletins, Billboards on Major Roads in Louisville and […]

Canadian Tech Company Uses OOH in Silicon Valley to Recruit Talent

If you live and work in Silicon Valley, you might have seen this billboard, which is a part of a $100,000 campaign led by Canadian tech innovation company Communitech. Canada’s innovation ecosystem could benefit from U.S. tech workers seeking alternative options. Learn how Canadian startups can access great talent south […]

Lamar Advertising Building New Las Vegas Digital Celebrating City’s Westside

Baton Rouge, LA – August 24, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that, through its ongoing partnership with the City of Las Vegas, it will build a new informational digital advertising sign, or Parquee®, created specifically to […]

Company of the Day – MV Outdoor

Company: Marin Ventures Outdoor Markets: Northern California Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA  94010 Phone: 650-343-4789 Email: information@marinventuresllc.com Marin Ventures is a privately held outdoor advertising company which owns high impact, interstate freeway locations in Northern California.  The company’s trade name is MV Outdoor.  The company is run by Grant Leschin.    […]