JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH). Displayce, a French start-up […]
Business
Company of the Day: MAC Media
Company: MAC Media Markets: Florida Email: macmedia@cfl.rr.com Phone: 407-805-9238 MAC Media operates an out of home advertising plant with over 150 billboard displays including 90 digital displays in Orlando Florida. Richard (“Mac”) McHugh is founder. Richard’s wife Rhonda is CFO. [wpforms id=”9787″] Paid Advertisement
Some Ads Play on Streaming Services Even When the TV Is Off – Some Thoughts From OAAA’s Anna Bager
A recent Wall Street Journal article reports on a lack of communication between TV sets and streaming devices which causes an estimated waste of over $1 billion in ad dollars. In a season where inflation is raging, you would expect an increasing focus by companies on the productive use of […]
Company of the Day – M&M Outdoor Advertising
Company: M&M Outdoor Advertising Headquarters: 1105 South Hampton Rd., DeSoto TX 75115 Markets: Dallas, Ellis Johnson and Hill Counties, Texas Phone: 972-230-8330 M&M Outdoor has been in business for over 30 years. The Company has been able to select and maintain the more prominent and choice locations for billboards covering […]
Billboard Insider Classifieds July 2, 2022
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Company of the Day – Logan Communications
Company: Logan Communications , Logan Digital Market: Massachusetts Headquarters: 129 Border Street, East Boston, MA 02128 Phone: 617-569-8720 Email: info@logancommunications.com Logan Outdoor is a family owned business which was founded in 1980 and operates a billboard plant in the Boston area including a portfolio of prominent displays near Logan Airport. Their inventory includes 9 […]
Verde Outdoor / SignBird Website Partnership
Insider is please to announce that Verde Outdoor will have their full website up next week. If all goes as scheduled you can look in on July 6th. The website is a collaboration between Verde Outdoor and SignBird. Insider spoke with Dave Woods, CEO and Renee Larson, Marketing Manger at […]
Media Resources Wins RBC Royal Bank Large Business of the Year Award
Media Resources Inc., an integrated sign services and digital display manufacturing business is pleased to announce that it has been awarded the RBC Royal Bank Large Business of the Year Award as part of the Oakville Awards for Business Excellence. The RBC Royal Bank Large Business of the Year Award […]
Company of the Day – Local Media Outdoor
Company: Local Media Outdoor Headquarters: 27 Abercorn Street, Savannah, GA 31401 Market: Georgia, North Carolina Phone: 770.535.6346 Email: tharkins@localmediaoutdoor.com Morris Multimedia entered the out of home advertising business in September of 2018 by forming Local Media Outdoor and purchasing a double sided digital billboard in Cummings, Georgia from Incorvaia Media. Since […]
The Power of Media in the Real World Among Digital Distractions
Insider thanks Mark Boidman, Head of Media & Entertainment at Solomon Partners for permission to reprint this article. As digital screen time continues to rise to unprecedented levels, consumers are feeling increased levels of digital burnout and screen fatigue. U.S. adults are currently estimated to spend over 8 hours per […]























