Business

Company of the Day: Pacific Outdoor

Company:  Pacific Outdoor Advertising Markets: Oregon, Washington Headquarters: 715 NE Everett St, Portland, OR  97232 Phone: 503-232-3111 Email: info@pacificoutdooradvertising.com Pacific Outdoor Advertising operates a billboard plant in Oregon and Washington  The company was formed in 2015 via the purchase of a billboard plant from Clear Channel Outdoor.  Pacific has over 1,000 […]

Beware Termination on Sale Clauses

Many landlords want to terminate a billboard lease on sale of a property.  Ambiguous termination of sale clauses can lead to future disputes.  That’s the lesson of Lamar Outdoor Advertising v Harwood.  Here are the facts. In 1994 Pridemark Outdoor entered into a 10 year lease with a 10 year […]

OAAA and Adweek Presents the Inaugural Elevate: OOH Summit

NEW YORK (PRWEB) NOVEMBER 02, 2020 Adweek, the leading source of news and insights covering marketing, media and technology — together with the Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem — are excited to announce a new event […]

Company of the Day – Outdoor One

Company: Outdoor One Headquarters:  3636 E. U.S. Highway 12 Michigan City, IN 46360 Markets: Northern Indiana & Southwest Michigan Phone: (800) 993-3476 Email: OutdoorOne@Yahoo.Com OUTDOOR ONE® Billboard Advertising has been serving Northern Indiana & Southwest Michigan for over 20 years. All of their Billboards are located along heavily traveled highways and situated […]

Maximizing Collections on Sales

Insider recently talked with Tracey Hess, the Sales Administrator at New South Outdoor, which has few account delinquencies, even post covid.  Hess thinks delinquencies are low for three reasons. We don’t put collections on the sales people.  I thing that makes for awkward relationships for them.  If they end up […]

The OAAA CMO Roundtable

Insider sat in on last week’s OAAA chief marketing officer roundtable.  The OAAA’s Stephen Freitas asked each panelist to describe the past year in one word and this is what they said. OUTFRONT’s Jodi Senese:  Transformational. Clear Channel Outdoor’s Dan Levi: Oi, meaning, when is 2021. Intersection’s Esther Raphael: Cancelled.  […]

IBO Public Service Initiatives

On last week’s Billboard Insider podcast Chris Cowlbeck talked about 4 IBO  public service initiatives.   The first one that comes to mind is one that we’ve had for a couple of years…Operation Christmas shoebox…They pack these shoeboxes and send them to kids in third world countries.  Everybody feels good about […]

Company of the Day: Outdoor Displays

Company: Outdoor Displays, Inc.  Market: Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN  37912 Phone:  (865) 357-9077 Email:  info@outdoordisplaysinc.com Outdoor Displays owns 47 billboard structures in Tennessee.  The structures are primarily located east and north and west of Knoxville. The firm was founded in 1997 and is owned and operated by Dan, Danny […]

Billboard Insider Classifieds October 31, 2020

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Reader Feedback on Whether OOH Clients Are Paying Slower

Mixed views as to whether out of home clients are paying slower. Grey Outdoor’s Grey Vick had slow pays from April to July but things have improved since October. We saw an increase in average receivables from April to July. A similar increase to what Lamar has experienced. However in […]