Business

Company of the Day: Premiere/Art Outdoor

Company: Premiere/Art Outdoor Advertising Markets:  Montana Address: 623 Mountain View Drive, Bozeman, MT  59718 Email: mclyde21@gmail.com Phone: 406-599-5909 Premiere Outdoor operates a 192 face out of home plant in the following markets: Missoula, Great Falls, Helena and Bozeman.  The company was formed in 1990.  Insider talked with Matt Clyde after […]

Link Media: Most of the things we are looking at are tuck-ins.

Alex Rozek (center) and Adam Peterson (right) appearing at the Wells Fargo TMT Summit Boston Omaha’s Co-CEO’s Alex Rozek and Adam Peterson made a rare public appearance at the Wells Fargo TMT conference this week.  Here’s what they said about Boston Omaha’s Link Media Outdoor subsidiary. On why Link has […]

Out of Home CPM’s by Industry Segment

Here is PJ Solomon’s CPM (cost per thousand impressions) comparison for Out of Home and other forms of media. Source: PJ Solomon Media Monthly November 2020 The PJ Solomon data only uses four segments – bulletins, posters, transit, place-based).  It also shows a cpm range.  Here’s a more detailed table […]

Company of the Day – Premium Outdoor

Company: Premium Outdoor Markets: Florida Panhandle Headquarters: 3001 S. Highway 77, Lynn Haven, FL  32444 Phone: 850-819-5381 Email: LISA@PREMIUMOUTDOOR.COM Premium Outdoor is an independently owned company with over 140 faces located in Panama City and Bay County, Gulf Co., Jackson Co., and Washington Co., Florida. The company operates 14 Watchfire, […]

Setting The Stage For Success

By Christina Radigan OAAA, Chief Marketing Officer I am excited to join OAAA as Chief Marketing Officer to help evolve our organization into an even more agile and effective marketer for the OOH industry. I have over 15 years of strategy, marketing, research, and communications experience at Omnicom Media Group’s out […]

Lamar Renews Palm Beach Transit Contract

Baton Rouge, LA – December 1, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, announced that the company has been awarded a new contract to continue managing all transit advertising for Palm Tran, Inc., the public transit system serving Palm […]

Company of the Day: Premier Signs

Company:  Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota  56736 Phone: 218-637-3000 Email: nick@premiersignsmn.com Premier Signs operates 120 static billboard faces and three digital billboards in Northwest Minnesota and Eastern North Dakota.  The firm also has a signboard and banner business.  The firm […]

The Vaccine and Out of Home’s Return to Normal

If you invest in OUTFRONT or Clear Channel or if you own a transit or airport advertising company you should monitor how long it will be until vaccines end the Covid epidemic.   US airport travel was down 60% for the week ended November 29, 2020 versus the prior year. last […]

Company of the Day – Elliott Outdoor

Company:  Elliott Outdoor Advertising Headquarters: P.O. Box 2804 Loganville, GA Market: Georgia Email: elliottoutdoorad@bellsouth.net Phone: 770-554-5113 Elliot Outdoor Advertising is new to Company of the Day.  Ben Moye is the owner of the Company and we met over his recent purchase of our Guide to Leases, Easements and Real Estate. […]