This holiday shopping season will be unlike any other due to the impact of COVID-19, but it isn’t dampening consumer enthusiasm for retail promotions, according to a new survey of US adults 18+ from OAAA and LoopMe. Nearly half (43%) of the survey respondents who will be shopping Black Friday […]
Business
Company of the Day – PM Advertising
Company: PM Advertising Market: Central Coast of California Headquarters: PO Box 3053, San Luis Obispo, CA 93403 Phone: 805-441-7861 Email: paulgmoerman@gmail.com PM Advertising is an outdoor advertising company located in San Luis Obispo County on California’s central coast. Billboard sites run along Hwy 101 from the city limits of San Luis […]
Outdoor Legal: Taking down a billboard is not an antitrust violation.
Terminating a lease in response to exorbitant rent demands is not an antitrust violation and having a restrictive sign code is not an antitrust violation. That’s the lesson of Karraa and VMG versus OUTFRONT Media and the City of Los Angeles. Here are the facts. Rabadi Service Station Inc. operates […]
Chris Huskey, RIP
KFOR.com reports that 34 year old Lamar Advertising of Oklahoma employee Chris Huskey was killed last week when he was shot attempting to recover a company vehicle stolen by a fugitive. Police later killed the fugitive in an exchange of gunfire. Friends called Chris “one of a kind.” This is […]
Geopath Reports Travel is 92% of Pre-covid
The Geopath Mobility Report dated 11/12/20 shows that average daily miles travelled is 92% of pre-covid levels. Here are the state charts. Average daily miles travelled is down slightly in most states during the past month. [wpforms id=”9787″] Paid Advertisement
Company of the Day: Pelican Outdoor
Company: Pelican Outdoor Advertising Markets: New Orleans, Louisiana Headquarters: 201 Kent Avenue, Metairie, LA 70001 Phone: 504-738-5153 Pelican Outdoor operates 23 billboard structures in New Orleans, Louisiana. It is the only locally owned and operated billboard company servicing the greater New Orleans metro area. Most of the structures are two sided, 14 by […]
Billboard Insider Classifieds November 14, 2020
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Perception vs Reality: The Focus Group of One
By Kym Frank, President, Geopath Throughout the COVID-19 crisis, many of us have heard the opinions of a “focus group of one.” In fact, only a few weeks ago, I responded to a “traffic skeptic” on Billboard Insider who claimed that the Geopath mobility data (and consequently all of […]
Seen Outdoor and Chuck Agency Merge
NEW YORK, NY, November 13th, 2020 – Today, Seen Outdoor Media LLC and CHUCK Agency LLC announce their exciting new merger to become Seen Media Group, LLC. The merger brings to the market an out-of-home media vendor primarily focused on street level advertising, offering a wide variety of media formats […]
Company of the Day: Pattison Outdoor
Company: Pattison Outdoor Markets: Canada Address: 2700 Matheson Boulevard East, Suite 500, West Tower. Mississauga, ON L4W 4V9 Phone: 905-282-6800 Pattison Outdoor is Canada’s leading out of home, transit and digital display company. The company’s plant includes 200 markets coast to coast. Steve McGregor is President. Barry Wolde is EVP/CFO. […]