Business

Geopath Reports Travel is 92% of Pre-covid

The Geopath Mobility Report dated 11/12/20 shows that average daily miles travelled is 92% of pre-covid levels. Here are the state charts.  Average daily miles travelled is down slightly in most states during the past month. [wpforms id=”9787″] Paid Advertisement

Company of the Day: Pelican Outdoor

Company:  Pelican Outdoor Advertising Markets: New Orleans, Louisiana Headquarters:  201 Kent Avenue, Metairie, LA  70001 Phone: 504-738-5153 Pelican Outdoor operates 23 billboard structures in New Orleans, Louisiana.  It is the only locally owned and operated billboard company servicing the greater New Orleans metro area.    Most of the structures are two sided, 14 by […]

Billboard Insider Classifieds November 14, 2020

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Perception vs Reality: The Focus Group of One

By Kym Frank, President, Geopath   Throughout the COVID-19 crisis, many of us have heard the opinions of a “focus group of one.” In fact, only a few weeks ago, I responded to a “traffic skeptic” on Billboard Insider who claimed that the Geopath mobility data (and consequently all of […]

Seen Outdoor and Chuck Agency Merge

NEW YORK, NY, November 13th, 2020 – Today, Seen Outdoor Media LLC and CHUCK Agency LLC announce their exciting new merger to become Seen Media Group, LLC. The merger brings to the market an ​out-of-home media vendor primarily focused on street level advertising, offering a wide variety of media formats […]

Company of the Day: Pattison Outdoor

Company:  Pattison Outdoor Markets:  Canada Address: 2700 Matheson Boulevard East, Suite 500, West Tower.  Mississauga, ON  L4W 4V9 Phone: 905-282-6800 Pattison Outdoor is Canada’s leading out of home, transit and digital display company.  The company’s plant includes 200 markets coast to coast.  Steve McGregor is President.  Barry Wolde is EVP/CFO.  […]

Billboard Insider Readers Think OOH Revenues Will Grow 5-10% Next Year

On last week’s OAAA webinar PJ Solomon investment banker Mark Boidman cited projections showing that US out of home revenues would grow 9-16% in 2021. Billboard Insider asked readers how much they think US out of home revenues will grow next year.  Two-thirds of our readers expect US out of […]

Company of the Day – Paramount Media

Company:  Paramount Media Group, Inc. Headquarters:  1749 Cornell Ct., Naperville, IL 60565 Markets: Illinois Phone: 630-355-4375 Email: paramountmedia@aol.com Paramount Media owns and operates 9 out of home structures with 18 faces in Chicago. They have one digital face which is the largest digital billboard on the Eisenhower Expressway. The boards vary in size from 10 […]

Company of the Day: Park Outdoor

Company:  Park Outdoor Advertising Headquarters:  PO Box 4680, Ithaca, New York  14852-4680 Markets: New York, Pennsylvania. Phone: 607-257-1477 Email:  david.feldman@parkoutdoor.com Park Outdoor operates a billboard plant with 1,500 billboards in upstate New York and northern Pennsylvania.  Park operates regional offices in Binghamton, Finger Lakes, Utica and Syracuse.  Park is a member of the […]

Angel Saemai on the Wall Business and Painting in Winter

On Monday we featured Overall Murals as our company of the day.  Overall murals hand-paints walls across the United States.  Insider talked with co-founder Angel Saemai about wall painting. How did you get into the out of home business.   On one of my first visits to New York in […]