Business

Rich Zecchino on when to accept and when to reject ads.

During  last week’s OAAA legal seminar, Adams Outdoor VP and General Counsel Rich Zecchino reviewed when to accept and when to reject ads. “As a company we control…the ability to approve or reject ad copy for any reason…I can’t tell how many phone calls when someone says you have to […]

Company of the Day – RAM Outdoor Advertising

Company: RAM Outdoor Advertising Market:  Arkansas, Oklahoma Headquarters: P.O. Box 561300 The Colony, Texas 75056 Phone:  479-459-5089 Email:  Deb@ramoutdoor.net RAM Outdoor is privately owned by Craig and Jamie Roberts and has operated billboards in Sebastian and Crawford Counties in Arkansas since January 2004 Their inventory includes 31 structures consisting of static, tri-vision […]

Does Your Billboard Company Need an Online Presence?

By Scott Bell, CEO, Bell Media Billboard company owners are often apprehensive about investing time, energy, and resources into building a strong online presence. This apprehension is understandable given most new business sales have historically been sourced through cold-calling, networking, referrals, and self-promos on billboards. I’m here to share why […]

Company of the Day: Red Sunset Land

Company:  Red Sunset Land Outdoor Advertising Markets:  Minnesota Address: 9186 Raps Rd, Cook, MN. 55723 Email: info@redsunsetland.com Phone: 218-780-0477 Red Sunset Land Development operates a two two-sided static billboards with a total of 4 faces in Cook, Minnesota.  In addition to the out of home business, the company buys and […]

Hello From Retirement – Don Avjean

Don Avjean was nice enough to check in with Insider the other day. Don, recently the VP of Government Affairs for OUTFRONT Media, is living in Florida and enjoying retirement and the opportunity to work on his golf game. While he is greatly enjoying retirement, he did say that he […]

How Should an Advertising Company Advertise?

By Neil Bell, New South Outdoor How does your outdoor business attract new business? If you are like me, you focus on calling  prospects and putting “Available” on your unrented displays. Do you ever wish there was another channel or medium that produced noticeable and repeatable results? I sure have. […]

Craig Benner’s Five OOH Predictions for 2020

Accretive Media CEO Craig Benner makes five predictions for 2021. 2021 is the year of calm and stability With all the drama of 2020 and all the hot button issues which could create an explosive 2021, I predict an uncontroversial next 12 months.  2021 will be the year of healing.  […]

What an Auto Company Thinks of Out of Home

OAAA and Adweek put on a two hour conference  – Elevate Out of Home 2020 – last week consisting of interviews with CMO’s about how their companies use out of home. OAAA President and CEO Anna Bager asked  Hyundai CMO Angela Zepeda to talk about out of home and she […]

Company of the Day: R&R Outdoor

Company:  R&R Outdoor Markets:  Tennessee, North Carolina, Georgia, Alabama Address: 3146 St Elmo Ave, Chattanooga, TN  37408 Phone: 423-752-2277 R&R Outdoor operates a billboard plant in Tennesse, Alabama, Georgia and North Carolina.  The plant includes static billboards, tri-visions and digital billboards. R&R was formed in 1999 and is owned by […]

Rod Rackley Answers Printing Questions

Yesterday Rod Rackley, President of the Out of Home Division of Circle Graphics, talked about the steps in printing and shipping a billboard vinyl.  Insider asked Rackley some followup questions about printing. How long does it take a job to pass through the Circle Graphics plant? This answer depends on […]