Business

Billboard Insider Classifieds January 20, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Mike Hershey on Political Advertising Best Practices

Your out of home company has probably been getting requests for political ads.  Billboard Insider asked OAAA EVP-Government Affairs Mike Hershey to talk about political advertising do’s and don’t. How is 2024 shaping up for out of home political ads? Every election cycle is setting new records for political advertising, […]

OAAA Hires Olivia Oshry as Vice President of Marketing

The OAAA announced this week that Olivia Oshry, formerly of Flowcode and AOL, iss their new Vice President of Marketing, reporting to  EVP & Chief Marketing Officer, Julie Thompson. With more than 13 years of experience working in media, technology and DTC businesses across both large corporations and start-ups, Olivia will take the […]

Trailhead Acquired 3,135 Statics, 258 Digitals and 20 Trivisions in 3 Years!

By Jessica Silva, Screenverse In the bustling world of media acquisitions, few stories captivate as much as the rise of Trailhead Media. From its humble beginnings in July 2020 with no employees and no assets, Trailhead Media has skyrocketed to prominence, acquiring a staggering 40 companies in just 39 months. […]

Company of the Day: Herring Outdoor

Company: Herring Outdoor, LLC. Market: Alabama, Mississippi, Louisiana Headquarters: 525 Central Avenue, 200, Laurel, Mississippi, 39440 Phone: 601-498-4600 Herring Outdoor is a private family owned company based in Laurel, Mississippi.  Herring owns and manages billboard locations in Alabama, Mississippi and Louisiana. The company is an operator associate in the IBOUSA.   The company also […]

Grey Outdoor and their Thirteen Year Billboard Project

We have Grey Outdoor scheduled for our Company of the Day and in talking with Grey Vick he shared this terrific story about a site he developed. So we moved it up to the lead and wanted to share his story with you all.  Our normal information on the business […]

Circle Graphics Announces a Brand-New Promotional Product

Announcing a Brand-New Promotional Product from Circle Graphics RECEPTION BILLBOARD   For two decades, our iconic 6 ft “billboard” has been a centerpiece in the Circle Graphics HQ lobby in Colorado. It’s not just a billboard; it’s a conversation starter, an eye catching piece of art, and a blank canvas […]

Travel Plaza Media Partners with Adkom to ‘Drive’ Growth

OREM, Utah & NEW YORK–(BUSINESS WIRE)–In a strategic move that reshapes the out-of-home (OOH) media landscape, Travel Plaza Media (TPM) forges an exclusive partnership with Adkom, appointing Adkom as its dedicated sales management group. This collaboration underscores TPM’s commitment to elevating both programmatic and direct sales initiatives, leveraging Adkom’s expertise […]

Terry Carmody Says Heritage has Expanded into LA and Milwaukee

Billboard Insider featured Heritage Media as our company of the day yesterday.  Terrance Carmody, one of the partners of Heritage emailed us what’s new. Los Angeles Sorry I missed this last night. I was out at a game with clients.  Thank you, I saw the write up this morning. We […]

Geopath Adds 47 New Members in 2023

NEW YORK January 16, 2024 – As the OOH industry saw increases in ad spending across the first three quarters of 2023, Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, welcomed 47 new members – a growth of 12% compared to 2022. Spanning advertisers, […]