A reader asks us what software people use to manage their out of home advertising companies. Some people use an excel spreadsheet. Signdash makes a simple, easy to use system which is popular with smaller billboard companies. Apparatix and Billboard Planet have more complicated systems with more capabilities. What do you use and why? Take our poll below or email davewestburg@billboardinsider.com and we’ll run a follow-up story.
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We currently use SignDash, but I’m a big fan of AdQuick’s map-based charting interface, which I’ve used since 2017. Unfortunately the platform is designed for advertisers and not operators.
Currently with BP but moving to Apparatix