Business

Reader Feedback on Painting Billboard Structures

Yesterday we published Billboard Insider’s 2026 list of billboard structure painters.  While the topic is fresh we are reprinting Jon Odom’s thoughts on the importance of painting your billboard structures.  Jon’s comments come from a January 2021 Billboard Insider podcast interview. Jon Odom on the importance of painting a billboard […]

Adams Outdoor Advertising Expands Michigan Footprint

LANSING, Mich.–(BUSINESS WIRE)–Adams Outdoor Advertising has completed the acquisition of 20 static billboard faces from Key Locations Outdoor, strengthening its presence across West Michigan and Northern Indiana while establishing the company’s first entry into Michigan’s Upper Peninsula. The acquisition builds on Adams’ March 2026 purchase of 118 static bulletins and […]

WOO President Goddard Says Out of Home Industry Has More to Do

The World Out of Home Organization delegates are gathered in London this week for its Annual Congress and President Tom Goddard welcomed them with the news that global OOH revenues had climbed to US$54bn, 15% higher than 2024. The WOO figures include 85 separate geographical territories accounting for 95% of […]

Company of the Day: Orion Outdoor

Company: Orion Outdoor Markets: California, Nevada Headquarters: PO Box 6341 Folsom, CA  95763 Phone:  800-272-3885 Orion Outdoor owns a billboard and bus shelter outdoor advertising plant in Folsom and El Dorado Counties in California and billboards in Las Vegas and Southern California.  The firm’s CEO is Beau Palley.  He originally entered the business in […]

Company of the Day – OmniSite Media

Company: OmniSite Media Headquarters: 434 N Front Street, Lemoyne, PA 17043 Markets: Pittsburgh and Harrisburg, PA Phone: 717-979-9987 Email: ryan@omnisitemedia.com OmniSite Media specializes in providing premier locations in the Pittsburgh and Harrisburg markets.  They offer seven locations, including 6 digitals on highly trafficked roadways. Partner, Ryan Nicholson has 10+ years […]

Billboard Insider Classifieds June 6, 2026

“We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.”  Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.”  Karla Steele, K Steele Solutions […]

John Musick on entering Out of Home – 50 years ago

John Musick has over 50 years experience in the out of home business including 29 years at Missouri Neon and 21 years running his own out of home company.  Billboard Insider will run a series of interviews with Musick about what he’s learned.  Today he talks about getting started Tell […]

Company of the Day: Ohio Outdoor

Company:  Ohio Outdoor Markets:  Ohio Email: Ben@ohio-outdoor.com Phone: 330-464-8539 Ohio Outdoor operates a plant of 113 total faces including 9  digital billboard faces in Ohio.  In addition to operating an out of home plant the company assists others with constructing and managing static and digital billboards.    Billboard Insider talked with Ben […]

US OOH Revenues up 7% in 2Q 2026

OOH continued its record-breaking momentum in Q1 2026, generating an all-time first quarter high of $2.12 billion in revenue. Extending OOH’s growth streak to 20 consecutive quarters, revenue increased 7.1% compared to the same quarter last year. The strong quarterly performance builds on OOH’s record-setting $9.46 billion in revenue in 2025 […]

Company of the Day – Oaktree Outdoor

  Company: Oaktree Outdoor Advertising Headquarters:  1650 Manheim Pike, Lancaster, PA 17601 Market: Lancaster, PA Phone: 717-368-8074 Email: DEVON@OAKTREEOUTDOOR.COM Oaktree Outdoor Advertising serves the greater Lancaster area with an inventory that incudes 82 digital faces. The Lancaster metropolitan area population is over 500,000. The city is located about 34 miles southeast […]