Author: John Weller

SignValue’s Lamar at a Glance

SignValue has prepared the following analysis of Lamar Advertising’s 1st Quarter 2023 financials.     If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and […]

Fotofetch Shots of the Week

  By using proof of performance photos, billboard companies are able to provide assurance to clients that their ad has been displayed as desired. But customers have become more demanding, wishing to see something much more than an install photo. They want an approach shot. They want to know their […]

Lamar Selects SignBird for Strategic Out-of-Home Billboard Shoot in Sacramento, CA Market

Sacramento, CA – May 23rd, 2023 SignBird, industry leader in Out-of-Home Photography, is pleased to announce its collaboration with Lamar Northern California for an exclusive billboard inventory shoot in the vibrant city of Sacramento, CA. This exciting partnership marks a significant milestone in SignBird’s commitment to delivering innovative and captivating […]

Company of the Day – American Outdoor Advertising

Company:  American Outdoor Advertising Headquarters: 2801 E Camelback Road, Suite 470, Phoenix, AZ 85016 Markets: San Diego, Oakland, Las Vegas, and Northern Arizona Phone: 602.687.9220 Email:   sales@americanoutdoor.net American Outdoor Advertising is an outdoor advertising company serving the markets of Oakland, Las Vegas, and Northern Arizona. They offer high profile digital billboards […]

Billboard Insider Classifieds May 20, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

OOH Leadership: Want a Strong Return? Invest Your Time Wisely

As a leader, are you effectively coaching your team? It’s intriguing to come across leaders who claim, “I have highly experienced individuals who know how to perform well. I prefer to stay out of their way. If I have to get heavily involved, then I need different people.” While this […]

Fotofetch Shots of the Week

  In many ways, billboard advertising is old school. What’s so great about old school? It works! The same is true about the photos you get. Who are these photos for?   Simple as it is, it’s old school too, they are for customers and media buyers. Drones have come […]

Media Resources Unveils Cutting-Edge Technologies Showcasing at InfoComm 2023

  Toronto, Canada – Media Resources, a pioneer in LED displays, and end-to-end visual communication solutions, is thrilled to announce its participation in InfoComm 2023, hosted by AVIXA. The highly anticipated event will take place from June 14th to June 16th at the Orange County Convention Center in Orlando, Florida. […]

Company of the Day – Allison Outdoor

Company:  Allison Outdoor Markets: North Carolina, Georgia, Tennessee. Headquarters: 35 Outdoor Drive, Sylva, NC  29779 Phone:  828-586-2737 Email: claude@allisonoutdoor.com Allison Outdoor began in 1958 as a custom sign and billboard company.  Allison has grown to become the largest outdoor advertising company in Western North Carolina and North Georgia.  Claude Dicks […]

SignBird’s Location of the Week – Link Media

Welcome back to SignBird’s Location of the Week! For this project, we traveled to Bourbonnais, IL for this new Formetco LED install on a Link Media Digital Billboard location. This 10’6″ x 22’5″ digital billboard is a left-hand read located on N Kinzie Ave. It boasts a weekly impressions rate […]