Author: John Weller

T‑Mobile Advertising Solutions Unveils New Capabilities on the Heels of Vistar and Blis Acquisitions

BELLEVUE, Wash. — May 6, 2025 — Today at IAB NewFronts, T-Mobile (NASDAQ: TMUS) announced new capabilities that bring advertisers scalable and data-enabled solutions — even across hard-to-reach channels. First, T-Mobile Advertising Solutions (T-Ads) unveiled that its premium first-party data is now available within the Vistar platform, with Blis integration coming soon […]

Announcing AdQuick Copilot: the only comprehensive OOH AI

Today, we’re excited to introduce the next evolution of our flagship AI. It’s called AdQuick Copilot, and is rebuilt from the ground up to provide a personalized, context-aware OOH expert at your fingertips. Our new AI doesn’t just improve on what we launched before, it transforms how advertisers plan, execute, […]

Lamar Advertising Acquires Premier Outdoor Media

MOUNT LAUREL, N.J., May 5, 2025 /PRNewswire/ — Premier Outdoor Media (“Premier” or the “Company”), a leading independent operator of out-of-home advertising (“OOH”) assets throughout the Northeast Corridor, announced today that it has divested its OOH assets to Lamar Advertising Company (NASDAQ: LAMR) (“Lamar“). Financial terms of the transaction were not disclosed. Premier […]

OAAA Appoints New Industry Leaders to Board and Executive Committee

Washington, D.C., May 5, 2025 — The Out of Home Advertising Association of America (OAAA), the national trade association representing the entire out of home (OOH) advertising industry, today announced the appointment of several new leaders to its Board of Directors and Executive Committee. These appointments reinforce OAAA’s commitment to building […]

Company of the Day – Ayres Sign & Outdoor

Company: Ayres Sign & Outdoor Headquarters: 18787 Business 13, Branson West, MO 65737 Market: Branson, MO Phone: 417-272-3327 Email: info@ayressign.com Ayres Outdoor and Ayres Sign Company was founded in 1972.  Ayres has deep roots in the southwest Missouri community  offer their products, design, and fabrication services within a 50 mile […]

Billboard Insider Classifieds May 3, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Adams Outdoor Expands in Eastern PA with Acquisition of Times Shamrock Outdoor

Eastern, PA– May 1st, 2025 – Adams Outdoor Advertising is excited to announce the successful acquisition of billboard inventory from Times Shamrock Outdoor, significantly enhancing its presence in the Eastern Pennsylvania market. This acquisition brings 24 static bulletins and 25 digital bulletins into the Adams portfolio—further solidifying the company’s momentum […]

OOH Sales: “Pre-Call Panic” The Silent Pipeline Killer

Let’s talk about something we’ve all felt but rarely name: The Pre-Call Panic. It’s that gut-punch feeling of hesitation right before you reach out to a business you don’t yet know—whether by phone, email, LinkedIn, or walking through their front door. It’s the internal voice that whispers, “What if they […]

Huntington Billboards Acquires 117 Displays from Midwest Advertising

(GORDON, Ohio)  – Huntington Billboards, a premier outdoor advertising company based in Gordon, Ohio, has acquired 117 displays from Midwest Advertising, LLC. This purchase significantly expands Huntington’s billboard footprint throughout Minnesota, strengthening its ability to deliver broader reach and greater impact for its advertising clients. The addition of these assets […]