Author: John Weller

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Billboard Insider Classifieds June 3, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

OOH Leadership: How Healthy is Your Sales Organization?

Three years have passed since the declaration of Covid-19 as a global pandemic, yet its impact continues to disrupt businesses in 2023. As a leader in the out-of-home (OOH) industry, regardless of the size of your company or the extent of disruptions faced, the past few years have demanded a […]

Fotofetch Shots of the Week

  Digital displays require a photographer who understands more than camera basics.  They need to understand shutter speed, aperture, and even film speed.   Additionally, the photographer must have an understanding of digital image processing and computer software.  They must be able to understand and work with digital filters and […]

Lindmark Ink Offers 24-Hour Print Turnaround

Lindmark Ink is revolutionizing the large-format digital printing industry by offering a first-of-its-kind policy of printing an advertiser’s billboard vinyl advertisement within 24 hours of artwork approval.  Lindmark Ink is also offering FREE PRINTING to demonstrate its ability to “walk the walk”.  Lindmark Ink understands the importance of faster printing […]

SignBird’s Location of the Week – Premier Outdoor Media

SignBird’s Location of the Week! This week we’re highlighting client Premier Outdoor Media and their digital unit, Panel #1901 located in the Philadelphia DMA. Illuminated Digital Approximate Size: 14′ x 48′ Geopath ID#: 30782297 Geopath Weekly Impressions 0+: 349,431 Route 42 is the most heavily traveled commuter roadway to Philadelphia via […]

Company of the Day – Arena Outdoor

Company: Arena Outdoor Advertising Markets: Nevada. Headquarters: 1380 US Highway 95A N, Suite 2-209, Fernley, NV  89408 Phone: 775-835-4250 Email: rk@arenaoa.com Arena Outdoor operates a billboard plant in Northern Nevada.  The company’s founder is Robert Kennerson.  The company is building signs in Nevada on I-80 from Reno to Winnemucca.     To receive a free […]

How to Sell Billboards with Artwork

Speculative art, or “spec art,” is a valuable tool for showcasing your company’s capabilities to help potential clients see creative ideas that are ready to be used right at that time. It is necessary to display the artwork in a professional way, explaining strategy and providing mock-ups and rationale behind […]

Company of the Day – Apple Outdoor Media

Company: Apple Outdoor Media Address: PO Box 2 Gamaliel, KY Markets: South Central Kentucky, North Central TN Phone: 270-407-9433 Email: Info.appleoutdoormedia@gmail.com Apple Outdoor Media is owned by Josh & Ashlee Strong. Tell us about yourselves and your community? Josh and Ashlee Strong have been in the billboard business for almost […]