Author: John Weller

Company of the Day: ATMedia Outdoor

Company: ATMedia Outdoor Address: 2555 Marietta Hwy., Suite 102, Canton GA 30114 Markets: 39 Markets Nationwide Phone: 877-413-3683 Email: info@atmediaoutdoor.com ATMedia Outdoor operates an airport, transit and events business in 40+ US markets.  The company is a division of Mashburn Outdoor, LLC.  ATMedia’s assets include: Executive airport parking advertising Experiential marketing Airport shuttle wraps Metro […]

Know the Consequences – Migratory Bird Treaty Act

Flock Off has generated quite a bit of interest in the OOH industry with their humane solution to stop birds from landing on structures.   Leslie Wescott is the VP of Sales-OOH for Flock Off and she shares about the Flock Off solution and why operators need to be aware of […]

Why Five Percent is No Solution as OOH Media Rebuilds Momentum

The global Out of Home industry has recovered the ground lost in the pandemic, President Tom Goddard told the World Out of Home Organization’s Global Congress this week, but the industry needed to raise its focus from maintaining global share at around five per cent to increasing to ten by […]

ARAGO Teams Up with Broadsign to Bridge DOOH and Digital Ad Transactions

Omnichannel multilocal DSP and digital-out-of-home (DOOH) SSP converge, enabling the delivery of more personalized, localized omnichannel campaigns     Paris, France and Montreal, Quebec (June 12, 2023) – ARAGO (formerly the Mediakeys Platform) and Broadsign today announced a technology partnership that brings all the DOOH inventory available via the Broadsign […]

Company of the Day – Astro Sign Company

Company: Astro Sign Company Markets: New Jersey, Pennsylvania, Delaware, Maryland, New York Headquarters: 230 East High Street, Glassboro, NJ  08028 Phone: 856-881-4300 Email: dpainter@astrosignco.com Astro Sign Company was started in 1983 by the Painter family.  The company specialized in painting small highway advertising displays.  Since then the company has diversified […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day: Ashley Media

Company: Ashley Media Markets: Arkansas. Headquarters: 8100 Bicentennial Rd, North Little Rock, AR  72118 Phone: 501-319-5890 Email:  tjashley.ashleymedia@gmail.com Ashley Media was founded in 1998 in North Little Rock Arkansas by J.D. Ashley Sr and his son Todd Holsted Ashley, Sr. Ashley began with the construction of a 12′ by 40′ stacked billboard on I-40. […]

Billboard Insider Classifieds June 10, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

OOH Sales: Do You Look, Act, Sound Like Every Other Salesperson?

Are You Distinguishable from Other Salespeople?  We often get asked, “If you had to sum it up in one sentence, what do you teach OOH salespeople?” Our answer is simple: we teach them not to blend in with the crowd, but to stand out in their prospects’ eyes. In short, […]