Author: John Weller

More Cooler Screen Thoughts, This Time From Invidis

Insider recently shared an article on Cooler Screens, their lawsuit issues with Walgreens and our opinion about the weakness of the product as a Point of Sale digital Out of Home product.  We noted that German based Invidis Group was in Florida last week, and saw the Cooler Screens in […]

Rothfelder On Texas Legislation Affecting Billboards

The regular session of the Texas Legislature, which meets for five months every two years, finally concluded at the end of May. However, several important measures, like property tax cuts, were not completed by the Legislature, so the Governor has called the law makers back for a special session. And, […]

Company of the Day: Bayou Signs Outdoor

Company: Bayou Signs Markets:  Louisiana Address:  1305 Ridgefield Road, Thibodaux, LA  70301 Phone:  985-446-1183 Email: advertise@bayousignsoutdoor.com Bayou Signs Outdoor, LLC operates a billboard plant of over 800 bulletin, digital billboard, poster and trivision  faces in southeastern Louisiana.  Bayou is a family owned firm which was started in 1969.  The plant includes 24 […]

Clear Channel Outdoor Celebrates Juneteenth

  To mark the Juneteenth Congressional-designated federal holiday, and celebrate this moment together, Clear Channel Outdoor is running the attached creative across its digital network throughout Monday.     To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day: Barletta Outdoor

Company:  Barletta Outdoor Advertising Markets:  Pennsylvania Address: 15078 Capouse Ave, Scranton PA. 18059 Email: Barlettaoutdoor@gmail.com Barletta Outdoor Advertising operates nine wallscapes in Scranton, Pennsylvania.  The company was founded in 2019. Robert Barletta is the founder and owner.   To receive a free morning newsletter with each day’s Billboard insider articles […]

Billboard Insider Classifieds June 17, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

OOH Leadership: 5 Tips for Hiring Top Quality Talent

When delving into the methodical process of successful recruitment of high-caliber talent for OOH leaders, we often pose a question. If you were to ask any OOH owner or senior executive, fresh from an exceptionally profitable year, the secret behind their success, what do you think their unanimous answer would […]

Beeyond Media Launches New Advanced Audience Segmentation Tool, Beeyond TrueReach

In an effort to continuously reinvent the classic advertising channel, the new segmentation tool will take DOOH company into its next era, unlocking unparalleled insights and targeting capabilities for advertisers Miami, FL – June 15, 2023 – Beeyond Media, leading programmatic digital out of home (DOOH) advertising demand-side platform (DSP), […]