Author: John Weller

Memorial Day

Billboard Insider is off for the Memorial Day holiday, but wanted to provide our readers with this quote from Billy Graham as we consider  the meaning of this special day when we honor America’s military men and women who lost their lives in service to their country. “The freedoms we […]

A Special Offer From Kevin Gephart

An offer to grow your OOH sales right now: Thanks to all who purchased and are now reaping the benefits of “The Ultimate OOH Sales Guide.” I can’t believe it’s been one year since we published. I am proud to say that in just one year, we have done three […]

Billboard Insider Classifieds May 27, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

SignValue’s Clear Channel Outdoor at a Glance

SignValue has prepared the following analysis of Clear Channel Outdoor’s 1st Quarter 2023 financials.   If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and […]

Billboard Planet Is in Growth Mode

Ran into Mike Donaldson at the IBO conference.  Mike shared that Billboard Planet has been busy and they are growing. Here is some of my conversation with Mike: In November 2021 you and I talked about BillboardPlanet and your Quantum operating platform. How has Quantum impacted your business and how […]

OOH Sales: Let’s Get Emotional, and Make More Sales

The typical approach of presenting features and benefits to prospective buyers in the out-of-home (OOH) industry can often be repetitive and ineffective. It’s likely that by the time you give your presentation, the prospect has already heard similar information from your competitors. Merely emphasizing features and benefits doesn’t set you […]

Adomni And Kubient Announce Merger Agreement

NEW YORK, May 24, 2023 (GLOBE NEWSWIRE) — Kubient, Inc. (NasdaqCM: KBNT, KBNTW) (“Kubient ” or the “Company”), a cloud-based software platform for digital advertising, and Adomni Inc. (“Adomni”) today announced they have entered into a definitive merger agreement, pursuant to which Adomni will merge with and into a wholly-owned subsidiary of […]

SignValue’s OUTFRONT at a Glance

SignValue has prepared the following analysis of OUTFRONT’s s 1st Quarter 2023 financials.   If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we […]

SignBird’s Location of the Week – Lamar Northern California

Welcome back to SignBird’s Location of the Week! For this project, we worked in Sacramento, CA to shoot the recently acquired billboard assets by the Lamar Northern California office. You can read all about that acquisition and SignBird project in full here. This prominent digital display targets a rapidly growing […]

Company of the Day – American Outdoor Advertising

Company: American Outdoor Advertising Headquarters: 4900 Reed Rd – Suite 129 – Columbus, OH 43220 Markets: Ohio, Indiana, Florida, New York, Pennsylvania, West Virginia and Kentucky Phone: 614-451-3772 Email: aoa@columbus.rr.com American Outdoor Advertising is locally owned and operated in Columbus, OH. They currently have over 200 faces in Ohio, Indiana, […]