Author: John Weller

McWhorter Media Group Acquires Legends Outdoor in Virginia

May 10, 2023 Cartersville, GA – McWhorter Media Group announced today their acquisition of digital and analog Outdoor Advertising Assets across Virginia from Legends Outdoor. Drachman M&A Co. represented Legends Outdoor in the transaction. Terms of the deal were not disclosed. “My partner Steve Sarkady and I were fortunate to […]

Deanna Berry on the McWhorter Acquisition

With the news of McWhorter Media’s acquisition with checked in with Deanna Berry, McWhorter Media Groups Chief Operating Officer. Your first acquisition, on re-entering the market, was in Pennsylvania.  I understand you have purchased assets in Virginia?   That is correct, John.  We are excited to be entering the Virginia […]

New Research Reaffirms Billboards as Highly Effective Venue in Programmatic DOOH Advertising

New York, NY – May 10, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today new data showing billboard advertising delivered full funnel lifts and results against key industry performance metrics. Vistar conducted an analysis of campaigns that utilized billboards* to determine […]

Company of the Day – Albert Outdoor Advertising

Company: Albert Outdoor Advertising Headquarters: 6510 LBJ Freeway Suite 100 Dallas, TX 75240 Market: Dallas, TX Phone: (972) 239-5800 Email: info@albert-outdoor.com Albert Outdoor traces its origins back to the early 1960s when David Albert began building wooden multi-pole structures in the newly emerging suburbs for homebuilders and other businesses looking […]

SignBird’s Location of the Week – Alvin LH from SignAd Outdoor

Welcome back to SignBird’s Location of the Week! We traveled to Alvin, Texas to take some great footage of this billboard by SignAd! This billboard is a left-hand read located on TX-35. It boasts a weekly impressions rate of 65,615! You’ll notice a steady stream of car traffic in our […]

The Color Psychology: How to Choose Colors that Sell

By Wes Frick, Wes Frick Design Agency Color psychology is the study of how colors influence human perception, emotion, and behavior. It plays a crucial role in billboard advertising, as the right color choices can evoke the desired emotions necessary for your campaign. In the context of billboard design, understanding […]

Trees, Trees and More Trees

The News & Observer reports that North Carolina billboard owners would be able to prune more trees along NC highways under a bill approved by the House. The bill would expand the “view zone” for each billboard, allowing companies to remove trees and vegetation from state right-of-way up to 500 […]

Company of the Day – Adworks Outdoor Advertising

Company: Adworks Outdoor Advertising Headquarters: 102 S Westwood Blvd, Poplar Bluff, MO 63901 Market: Southeast Missouri Phone: 573-727-9980 AdWorks Outdoor is an advertising company based out of Poplar Bluff, Missouri. AdWorks has over 80 locations and 160 faces in the Southeast region of Missouri.   To receive a free morning […]

Billboard Insider Classifieds May 6, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]