Author: John Weller

Company of the Day – Flynn Sign Company

Company: Flynn Sign Company Markets: Tennessee Headquarters: 85 Burnett Street, Crossville, Tennessee 38555 Phone: 931-484-9591 Email: Sales@Flynnsigns.net Flynn Sign Company is a family owned and operated business started in 1948 by Bill Flynn to hand paint and service signs.  In 1970 the company moved to its 85 Burnett Street location. […]

Those Who Tell Stories Rule the World

Media Village posted their thoughts on the top 5 takeaways from last weeks 2017 OAAA\Geopath National Convention.  Here they are:   1.Storytelling.  “Those who tell stories, rule the world” said Shane Snow  Chief Creative Officer of Contently.   2. Media Amplification.  There is a consistent blending of the offline and virtual worlds. […]

Gervais Street Bridge Billboard is Coming Down

A notable landmark driving across the Gervais Street Bridge on your way into Columbia, S.C. is a Lamar owned billboard. The billboard sits on an island on the Congaree River which used to be owned by SCANA Corp.  That property was deeded to the city of Columbia as part of a […]

2017 Local Case Study Winners

In 2016, OAAA and Geopath established the annual Local Case Study Contest contest to generate quantifiable proof of the value of OOH within local ad communities. The response to the contest has been tremendous, and the 2017 winners were announced at the OAAA\Geopath National Convention + Expo in New Orleans,LA. The […]

Twitter Takes Home Platinum OBIE Award

OAAA presented 48 awards this week at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional OOH advertising design. Twitter was honored with the first Platinum OBIE Award for its in-house #What’sHappening campaign. Looking to position itself […]

DOmedia Now Tracking Thousands of Out-of-Home Media Assets

Supply-Side Platform Successfully Completes Availability Beta Test; Platform Among Largest in the U.S. May 15, 2017 12:32 PM Eastern Daylight Time COLUMBUS, Ohio–(BUSINESS WIRE)–DOmedia, the leading platform for buying and selling out-of-home (OOH) media, announced that its advanced inventory charting system is now tracking the availability of thousands of U.S. […]

Outdoor Advertising Takes On Its Digital Rivals

An interesting interview with  William Eccleshare, Chairman and Chief Executive of Clear Channel International.  Discussion about believability of digital information and how effectively OOH can compete with other digital advertising products. Discussion includes a mention that Clear Channel in the UK is now receiving more revenue from its digital versus traditional […]

Out of Home Industry Leaders Presented Awards

The out of home (OOH) advertising industry  honored seven industry leaders with its most esteemed awards. Reagan Outdoor Advertising Chairman William Reagan was presented with the highest honor, the Myles Standish Distinguished Achievement Award of Excellence, at the 2017 OAAA\Geopath National Convention + Expo. An active leader in the OOH […]

Company of the Day – EYE Corp Media

Company: EYE Corp Media Headquarters: 48 Wall Street, 29th Floor  New York, NY 10005 Markets: 500 shopping malls primarily focused in the top 20 DMA’s Email: info@eyecorpmedia.com Phone: 646.871.4430 EYE Corp Media is an Out-of-Home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. They use […]