Author: John Weller

France Scares Jaywalkers With Interactive Billboards

France’s road safety agency is running a campaign using billboards that play screeching tires noises when pedestrians cross against the red light.  Here is a video showing how it works. Insider wants to know if you would run something like this in your market?   [wpforms id=”9787″] Paid Advertisement

HNA Group Launches Interactive Campaign in Times Square to End World Hunger

NEW YORK and SHANGHAI, May 26, 2017 /PRNewswire/ — In support of world hunger relief efforts, HNA Group, a Fortune 500 company focused on tourism, logistics and financial services, announced the successful launch of its #ShareMoreDreamMore campaign in Times Square, New York City, engaging more than 10,000 active participants in […]

Company of the Day – Gilbreath Outdoor

Company: Gilbreath Outdoor Advertising Markets: Southeast Texas Headquarters: 407 South Friendswood Drive, Friendswood, TX  77546 Phone: 281-992-4555 Email: brett@gilbreathoutdoor.com Brett E. Gilbreath of Gilbreath Outdoor Advertising has been in the outdoor advertising industry literally all of his life. His father founded a small billboard company in 1964 and Brett worked […]

Pumping Out A Brand

Evan Schultz , Art Director at Adams Outdoor does a terrific job of presenting his creative ideas on paper.  Insider especially likes the sketches he includes to help understand his process. Here is his latest article. Do you bleed for your client? Does your client bleed for their customers? Or […]

Company of the Day – Genesis Outdoor

Company: Genesis Outdoor Advertising Headquarters: 25 E Boardman St, Youngstown, OH 44503 Phone:  (330) 747-0057 Email:  info@genesisbillboards.com Billboard locations in the Youngstown-Boardman, Ohio markets as well as Western Pennsylvania (New Castle,Monaca, Chippewa, and Pittsburgh) [wpforms id=”9787″] Paid Advertisement

Another iHeart Debt Offer Extension

iHeart Media announced yesterday an extension of the date of their private exchange offer from May 26th to June 5th.  Insider reported in April of the Companies decision to move the deadline date for their lenders and bondholders to consider its debt-exchange offer to May 26th.  Now with that date upon them and only […]

Billboards for Safety

  By Ken Klein, OAAA   As a high-traffic holiday approaches, the nation’s road-safety agency will communicate with the public via digital and standard billboards. The National Highway Traffic Safety Administration (NHTSA) aims to boost seat belt use among young people.  Half of “tweens” who died in car crashes were […]

Company of the Day – Franklin Outdoor

Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Established 40 years ago, Franklin Outdoor operates 800 fully illuminated billboards located on all major roadways throughout Minnesota and Western Wisconsin.  The company also operates an on premise sign business, a fleet and […]

Company of the Day – Garden State Outdoor

Company: Garden State Outdoor Headquarters:  1616 Pacific Avenue, Suite 500, Atlantic City, New Jersey 08401 Markets: New Jersey Phone: 609.340.0040 Email: info@gardenstateoutdoor.com Garden State Outdoor and its affiliate companies, Camden Outdoor and East Coast Outdoor have created some of the most iconic outdoor advertising displays in the industry and throughout New […]

N.C. Works With Outdoor Industry On Emergency Messaging

North Carolina State Representatives have introduced legislation that would establish a public-private partnership between the outdoor advertising industry and the North Carolina Division of Emergency Management, Department of Public Safety, Secretary of State, Highway Patrol, North Carolina Center for Missing Persons, and Federal Emergency Management Agency. The representatives indicate the […]