Insider attended the IBOUSA conference in Scottsdale, AZ last week. The IBOUSA focuses on the needs and concerns of independent out of home advertising companies. You can learn more about them at IBOUSA.org. There were 89 operators, over 40 vendors and 182 participants for the two and a half […]
Evan Schultz, Art Director, Adams Outdoor See, here’s the thing… the LOGO is the punchline to the advertising. It’s the brand. It’s the exclamation to the sentence. You can’t really advertise without it. And yet, in a lot of cases, it’s hard to integrate into the advertising when you have […]
NEW YORK (May 1, 2017) – Vector Media, an innovative Out-of-Home media company specializing in large-format transit advertising, traditional Out-of-Home media and the creation of interactive brand experiences, today announced that Marc Borzykowski has been promoted to the role of Chief Executive Officer, effective May 1. In addition to serving as the company’s COO […]
Company: Eagle Outdoor Advertising Headquarters: 1447 N 175 E, Warsaw, IN 46582 Market: Northern Indiana Phone: 800-867-4467 Dan Walcott the founder of Eagle Outdoor started painting billboards at the age of fifteen. He literally “learned the ropes” by apprenticing for Lockridge Outdoor who hand painted billboards on site hanging from a swing stage […]
Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to television, radio, and print. According to the OOH Online Activation Survey, online activations […]
The Methuen, MA city council is considering a proposal for a new committee to oversee the advertisements that appear on billboards. The Eagle-Tribune reports on the the proposal which took place at Tuesday’s city council meeting. One city council member expressed concern over a billboard that advertised an app used to locate […]
Billboard Insider reported on April 24th of Clear Channel Outdoor’s parent company, iHeart Media and their current effort at restructuring their $20 billion in debt and extension of the offer until today, March 28th. Yesterday, the company extended for the third time the deadline to its lenders and bondholders for its […]
Outfront Media filed notice this week with the SEC that their Annual Meeting of Stockholders will be held June 12th in New York. The agenda for the meeting includes a non-binding advisory on the compensation of the Company’s executive officers. Supporting documentation includes details on 2016 -2014 compensation. As background, Outfront […]
Company: Discover Outdoor Markets: Texas, Oklahoma. Headquarters: PO Box 6351 Paris, Texas 75461 Phone: 903-491-3191 Contact Email: discoveroutdoor@yahoo.com Discover Outdoor owns 200 faces and 3 digital billboards in Northeast Texas and Southeast Oklahoma. Discover has billboard locations in the following cities: Greenville TX, Commerce TX Paris TX Sulphur Springs TX Winnsboro TX McKinney TX Bonham […]
Top US Brands, Advertisers Are Also Top OOH Spenders Some of the largest public and privately held companies in the United States are top overall advertisers, and many are top spenders in OOH. According to the 2016 MegaBrands report by OAAA released last week, based on data from Kantar Media, 37 […]
