For you baseball fans, the Kansa City Royals have been very creative in their use of Billboard advertising to remind us of the upcoming season. Their latest, shown below, is an example of a simple but effective way to promote the new season with a 3D image of a ballplayer […]
Author: John Weller
OUTFRONT Expands Their On Smart Media Platform
Yesterday we carried OUTFRONT Media’s press release on the deployment of the On Smart Media platform with the Washington Metropolitan Transit Authority. Railway Age has commented that OUTFRONT Media’s ON Smart Media platform keeps train passengers updated while offering advertising partners state-of-the-art addressable screens. The On Smart Technology is now available in both […]
Digital Board Proposal For Little Rock
The Little Rock Board of Director’s has an agenda item posted to review the conversion to digital of up to 4 billboards along Interstate 630 and on the corner of Kanis & Shackleford Roads. The Arkansas Times reports that the current ordinance was meant to prevent alterations to billboards grandfathered […]
San Diego Billboard Dispute
An arrangement between a neighborhood association and a motel owner ran into some trouble in the San Diego area. The San Diego Reader reports that Clear Channel has objected to a notice received from the owner of the Dolphin Motel to remove their billboard. The owners of the motel had […]
Art Lives Billboard Campaign
If you were to drive down Sunset Boulevard in the Silver Lake area you would see this billboard, a collaboration between Lamar Advertising, RAREFORM and artist Tyler Ramsey. This is the second installment in Lamar’s Art Lives Billboard Campaign originally announced in October 2015. Insiders Take: Always a positive to show the […]
San Mateo County Looks at Billboard Options
Reports from San Mateo, CA initially indicated the County was looking at potentially allowing the construction of billboards on county owned land along Highway 101 and Interstate 280. It did not take long before local citizen groups raised their concerns in correspondence to County Supervisors. The County responded by clarifying they […]
Company of the Day: BESKO Outdoor
Company: BESKO Outdoor Markets: Northeastern Pennsylvania, Northern New Jersey & New York City Headquarters: PO Box 280, Hamlin, Pa. 18427 Phone: 570-689-3226 Email: sales@beskomedia.com Besko Outdoor is a regional outdoor advertising company headquartered in Lake Wallenpaupack, Pennsylvania and operating in three major states. The Company was founded in the 1970’s by Ted Ericson and […]
Lind Media Acquires Ohio Assets
The Mansfield News Journal reports that Lind Media announced that they have acquired over 500 billboards in the Cleveland, Columbus and Cincinnati markets. Also included are assets in Richland, Ashland, Crawford, Morrow Marion, Wayne, Knox, Fayette and Clinton counties. Lind Media Company, organized in 1991 by John L Siegenthaler, operates over 1,300 billboards […]
Oceanside Proposed Digitals Meet Resistance
The San Diego Union-Tribune reports opposition to several proposed digital billboards in Oceanside, California. Local residents have circulated a petition asking the City Council to turn down the signs. The current sign ordinance allows as many as four digital boards on city-owned property. The council is interested in the revenue […]
75 Foot High Billboards are Vetoed
A proposal to to revise a Villa Rica, Georgia sign ordinance was vetoed by the Mayor. The Times Georgian reports that a proposal to increase the height of billboards to 75 feet to match the ordinance in nearby Marietta was presented to allow for better visibility to cars along Interstate 20.
