Author: John Weller

Company of the Day – Parker Outdoor

Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA  98843 Phone: 888-800-2001 Email: ParkerOutdoor@aol.com Parker Outdoor is an experienced family-owned and operated billboard business. They started in 1987 in Parker Arizona, and are in their 32nd year of OOH billboard advertising in Washington, Idaho and Arizona.  […]

2020 Election Winner: Out of Home Media

   Steve Richards is the President & Partner at Mile High Outdoor & Pacific Outdoor and Chair of the OAAA Legislative Committee A clear winner in the 2020 election is out of home media. Political customers bought more out of home ads than ever Out of home displays were employed […]

OOH Primed To Influence Black Friday & Cyber Monday Shoppers

This holiday shopping season will be unlike any other due to the impact of COVID-19, but it isn’t dampening consumer enthusiasm for retail promotions, according to a new survey of US adults 18+ from OAAA and LoopMe. Nearly half (43%) of the survey respondents who will be shopping Black Friday […]

Company of the Day – PM Advertising

Company:  PM Advertising Market:  Central Coast of California Headquarters:  PO Box 3053, San Luis Obispo, CA  93403 Phone:  805-441-7861 Email: paulgmoerman@gmail.com PM Advertising is an outdoor advertising company located in San Luis Obispo County on California’s central coast. Billboard sites run along Hwy 101 from the city limits of San Luis […]

Billboard Insider Classifieds November 14, 2020

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

The 2021 OBIE Awards competition is now open for entries!

  The OBIEs celebrate the best in OOH creativity and innovation––whether complex, layered storytelling or simple, reductionist campaigns––meant to stop time for a moment. It’s no wonder OOH remains the creatives’ favorite medium. Never in the OBIEs’ illustrious history have we seen a year like 2020. Our beloved industry became […]

Company of the Day – Paramount Media

Company:  Paramount Media Group, Inc. Headquarters:  1749 Cornell Ct., Naperville, IL 60565 Markets: Illinois Phone: 630-355-4375 Email: paramountmedia@aol.com Paramount Media owns and operates 9 out of home structures with 18 faces in Chicago. They have one digital face which is the largest digital billboard on the Eisenhower Expressway. The boards vary in size from 10 […]

The Vaccine Increase

I would expect most all of us saw the encouraging news Monday morning indicating that Pfizer’s Covid -19 vaccine is 90% effective, based on preliminary trial data.  Once the news was released, the stock market moved quickly.  Most stocks moving upwards, unless you were NETFLIX, a gaming company or any […]

Boston Omaha Announces Third Quarter 2020 Results

Link Media parent company, Boston Omaha Corporation, announced results for the quarter and nine months ended September 30.  In their 10-Q their management described Link Media as an “owner of smaller billboard companies located in the Southeast United States and Wisconsin”. That distinction stood out to Insider as we read […]

Company of the Day – Ozark Poster Advertising

Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas  72601 Phone: 870-741-5567 Email:  info@ozarkposter.com Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted […]