Author: John Weller

Comscore Adds Captivate To Its Growing DOOH Client List

Insider mentioned when Comscore signed an agreement with GSTV that they have an appetite to grow in the Digital OOH space. Yesterday they announced an agreement with Captivate, North America’s leading location-based digital video network, to provide reporting from Comscore’s fast-growing digital out-of-home (DOOH) solution. The new reporting includes digital ad impressions, reach, […]

Company of the Day – ATA Outdoor

Company: ATA Outdoor Headquarters: 2 Alden Ave, Greenland, NH 03840 Markets: New England, including Maine, New Hampshire, Vermont & Massachusetts Phone: (603) 436-0008 Email: info@atatransit.com Founded by Jane Cutter in 1992, ATA Outdoor was created based on a perceived need that all public transit agencies in New England, with fleets […]

Today’s Cannabis: “Reefer Madness” Prohibition Fades to Legal Vice

  By Ken Klein, OAAA Executive Vice President, Government Affairs A sucker for lighthouses, I just visited one in Cambridge, MD, where the Choptank River meets Chesapeake Bay. Local boosters/history buffs note (inside the lighthouse) that watermen doubled as rumrunners during Prohibition. Prohibition (1920-1933), with its pervasive disrespect for law, didn’t […]

Watchfire Signs Earns Great Place to Work Certification

DANVILLE, Ill., Aug. 03, 2021 (GLOBE NEWSWIRE) — Watchfire Signs, a manufacturer of outdoor digital signs, announced that it has been Certified™ by Great Place to Work®, a global authority on workplace culture, employee experience, and leadership. The 2021 certification, based solely on employee feedback, shows Watchfire significantly outpaced U.S. companies in […]

Lamar Advertising Names New Senior VP of Technology & Innovation

Baton Rouge, LA – August 2, 2021 – Lamar Advertising Company (Nasdaq: LAMR), a leading owner of outdoor advertising and logo sign displays, today announced that Sukhvinder Singh has joined the company as Senior Vice President of Technology and Innovation. Mr. Singh, 50, had served as Senior Vice President, Information Technology, at Host Hotels […]

Company of the Day – Astro Sign Company

Company: Astro Sign Company Markets: New Jersey, Pennsylvania, Delaware, Maryland, New York Headquarters: 230 East High Street, Glassboro, NJ  08028 Phone: 856-881-4300 Astro Sign Company was started in 1983 by the Painter family.  The company specialized in painting small highway advertising displays.  Since then the company has diversified into sign […]

AdQuick.com Commemorates Midyear Highlights

LOS ANGELES, July 29, 2021 /PRNewswire/ — AdQuick.com, the top out-of-home (OOH) advertising marketplace in the world, today announced noteworthy mid-year milestones as the company continues to transform the OOH sector. AdQuick is making waves with its historic growth numbers, strategic partnerships and recent accolades for its products, campaigns and company culture. AdQuick […]

Billboard Insider Classifieds July 31, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

JC Decaux Reports Half Year Results

JC Decaux released their financial results for the first half of 2021.  Most interesting was their adjusted revenue results that they provided by category and geography:   Insider’s Take:  Street Furniture, their largest revenue segment, has seen the strongest overall rebound, with Transportation advertising the slowest to recover.  Insider was […]

3 Billboard Design Best Practices with Todd Turner

By Barker & Christol Todd Turner AKA “The Billboard Guy.” Or, Todd The Billboard Guy Turner. Or, TTBG. Okay, enough of that. He hates it when we call him the Billboard Guy. But what can we say? He is. Todd Turner is our resident Art Director and creative extraordinaire. He comes […]