Author: John Weller

Mesmerize Expands Its Pharmacy Network With New Giant Eagle Partnership

NEW YORK, Aug. 31, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a prominent out-of-home media company specializing in patient education at the point of care, announced the expansion of its pharmacy network to include 165 Giant Eagle Pharmacy locations.  The partnership includes the installation of Mesmerize’s digital TV screens within Giant Eagle pharmacies located […]

Company of the Day – Besko Outdoor

  Company:  BESKO Outdoor       Markets: Pennsylvania, New Jersey, New York. Headquarters: PO Box 280, Hamlin, Pa. 18427 Phone: 570-689-3226 Email: info@beskomedia.com Besko Outdoor, originally called Interstate Outdoor Advertising, was created in the 1970’s by Ted Ericson. Ted built two outdoor advertising structures along Interstates 81 and 380 near the Scranton, Pa. area. […]

Is the “Fix” Flawed? Billboard Companies Sue New Regs in Kentucky

Kentucky’s new billboard regulations are unconstitutional because they deem billboards as “noncompliant” if they were built during a multi-month period when Kentucky had “no lawful regulatory scheme,” claims a federal lawsuit filed by four out of home media companies. Kentucky’s new regulations “classify signs as ‘noncompliant’ based solely on the […]

Company of the Day – BeSeen Outdoor

Company: BeSeen Outdoor Headquarters: 2001 Cook Street, Brunswick, GA 31520 Market: Southeastern Georgia Phone: 912.289.2235 Email: beseenoutdoor@gmail.com BeSeen Outdoor, Inc was founded by Joe Fendig and Ben Jones. Between the two, BeSeen Outdoor, Inc. offers over 25 years of experience in the outdoor advertising industry, owning and operating advertising structures in Southeast […]

SignValue Analyzes The Billboard REITS – Lamar & Outfront

Two of the big three Out of Home companies are Real Estate Investment Trusts (REITS).  SignValue provides a terrific snapshot for both Lamar and Outdront below.     SignValue offers billboard valuation and advisory services nationwide.  You can contact SignValue at 480-657-8400 or info@signvalue.com.   [wpforms id=”9787″] Paid Advertisement

Company of the Day – Benchmark Outdoor

Company: Benchmark Outdoor Advertising Markets:  Texas Headquarters:  2813 Ted Circle, Harlingen, TX  78550 Phone: 956-428-7446 Email: info@benchmarkoutdoor.com Benchmark outdoor operates static billboards on highways between Brownsville and McAllen Texas.  The company has two digital billboards located at the southbound exit for Ed Carey in Harlingen, Texas and the Texas Avenue Exit […]

Billboard Insider Classifieds August 28, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

IBO Grows a New Revenue Channel with Proven Speed to Market

IBO, and General Manger Chris Cowlbeck, were approached with a significant potential revenue opportunity that required a quick turnaround using the IBO Speedway.  After a successful launch, Insider caught up with Chris to discuss the details from a crazy week. We understand that IBO just ran a new campaign that […]

Political Ads Persist . . . A Year Before the Election

By Ken Klein, Executive Vice President of the Out of Home Advertising Association of America Visiting in-laws in heartland Ohio showcased an important reminder about media trends:  political messaging is 24/7 even in non-election years. Incumbent Governor Mike DeWine won’t be on the Ohio ballot for reelection until next year, but his be-speckled […]

Company of the Day – BB Outdoor Advertising

Company:  BB Outdoor Advertising Headquarters:   3401 Main Street, Rowlett TX 75088 Markets: Texas Phone: 214.801.5995 Email: danny@bboutdoor.com BB Outdoor Advertising is a family owned, local billboard company which operates a billboard plant  in Garland, Rockwall, Greenville and Dallas. Insider caught up with Danny Faulkner, President of BB Outdoor Advertising. So where did […]