Author: John Weller

StreetMetrics’ Tapped to Measure Bus Advertising Nationally for Intersection

by StreetMetrics | Sep 13, 2021 | Company News Birmingham, AL (September 13, 2021) — StreetMetrics announces partnership with Intersection, a leader in the Out-of-Home (OOH) advertising industry. Through this partnership, Intersection is currently utilizing StreetMetrics measurement solutions to provide advertisers with detailed insights into their bus advertising campaigns in San Francisco, Chicago, Philadelphia and […]

Company of the Day – Blackbelt Outdoor

Company:  :  Blackbelt Outdoor Advertising, LLC Headquarters:   476 County Road 206, Marion Junction, Alabama 36759 Markets: 5 Counties in Central Alabama Phone: 205.337.5113 Email:  dunkin@blackbeltoutdoor.com Dunkin and Martha Allred started Blackbelt Outdoor in 2014 in the heart of the “Blackbelt” region of Alabama. Since then they have expanded their coverage area into […]

Lamar Advertising Acquires Stott Outdoor

Billboard Insider confirmed over the weekend that Lamar Advertising has purchased all the assets of Stott Outdoor based in Chico California.  Insider understands the transaction closed on Wednesday of last week. This was absolutely a great acquisition for Lamar. It now gives Lamar a true Northern California presence, including inventory […]

Rod Rackley On Looking For Growth and Customer Care

Insider continues our conversation with Rod Rackley, this time focused on maintaining and building revenue and what the future might look like for Circle Graphics. Before Covid became the dominate issue, being an OOH printer in this new digital environment was becoming a growth challenge. Yet Circle Graphics has not […]

Tampa Downtown Partnership and IKE Smart City Launch Innovative Digital Kiosks

New interactive kiosks will better connect the community TAMPA, Fla. – The Tampa Downtown Partnership, IKE Smart City, and Tampa Mayor Jane Castor will unveil new interactive kiosks called IKE (Interactive Kiosk Experience) at a ribbon-cutting ceremony later this morning. Designed to help residents and visitors explore the city, the […]

Company of the Day – Blackjack Media Group

Company:  Blackjack Media Group Markets: Florida Address: 8522 State Rd 52, Hudson FL  34667 Phone: 727-857-6069 Blackjack Media Group operates a transit advertising business for the Pasco County Public Transportation system and the Lakeland Area Mass Transit District which operates as the Citrus Connection. In addition, the company does vehicle […]

Remembering 9/11

Ken Klein OAAA Executive Vice President, Government Affairs When we left New York City — on September 12, 2001 — we could see smoke in lower Manhattan from our southbound AmTrak window.  No one spoke. The out of home industry had gathered in Midtown Manhattan for its convention, on September 11, […]

Billboard Insider Classifieds September 11, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Insights for Finishing Strong in 2021 and Planning for 2022

Borrell Associates’ latest Local Advertiser Survey, which was fielded from April – June 2021, was recently released and contains valuable insights for OOH.  The profile of Borrell Associates’ 2,811 respondents included: 79% small or medium size businesses 60% in business for over 20 years 83% independent businesses Top five individual […]