Company of the Day – InterState Outdoor, Inc.

Company: InterState Outdoor, Inc.

Headquarters: 1003 S. Pollock, Selma NC 27576

Market: North Carolina

Phone: 800.232.9072

Email: info@interstateoutdoor.net

Warren Stancil

Interstate Outdoor is a family owned and operated company, headquartered in Selma, North Carolina.  Their service area currently covers 42 counties including most of eastern North Carolina with over 900 faces.  Their inventory includes, 9 digital structures, tri-vision and static structures. Warren Stancil is the company President.

Warren, when was InterState Outdoor established and how did you find your way into the billboard business?
My father started the billboard company with a partner in 1992 and after the partner left my father had a few different people help him with it however none worked out long term.  My father’s primary business was and still is the convenient store business.  I grew up working in his convenient stores; filling in when people quit or didn’t show up for work.  He asked me one day after i turned 16 if I wanted to try and rent a billboard and I jumped at the opportunity.  The idea of riding around trying to talk to people I didn’t know anything about was much better than running a cash register and picking up trash at a convenient store.  I quickly learned billboards were much better than convenient stores and I figured out what I wanted to do with my life.
 
Can you provide us with your current details on your structures and faces both static and digital? 
625 static and 18 digital faces. We sold around 350 faces to Local Media back in 2019.
 
How many family members are working in the business?
I own the business with my father however he is not active in day to day activity. My wife helps when she can.
 
Are you finding many opportunities for digital conversions?
I think we have about converted everything we can to digital that makes sense in our current foot print. We’re always looking for a new opportunity.
 
Do you have a digital manufacturer preference? 
I have primarily Daktronic and a few Formetcos

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