Will Heddles the CEO of Tiffin Metal Products died on January 31, 2017 as a result of injuries suffered in an auto accident. Heddles was a long-time member of the OAAA. The family will receive guests from 2pm to 8pm on Friday February 17, 2017 at Hoffman-Gottfried-Mack Funeral Home. Services […]
Author: billboardinsider
Advice to Out of Home Newcomers
Insider is often approached by people who want 100% financing for their first billboard. Here’s what he tells them. Build your first board with your own money. Nothing like a cook eating their own cooking. If you are super confident your project is going to be a success take out […]
Strata Partners with DOmedia for out of home buying tools.
COLUMBUS, Ohio, Feb. 1, 2016 — Today, STRATA, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced a partnership with DOmedia, the leading platform for buying and planning out-of-home (OOH) advertising. DOmedia’s demand-side platform (DSP), which automates much of the OOH media […]
Watchfire RSS Feed Updates Billboards and Signs With Super Bowl Scores
DANVILLE, Ill. – (February 1, 2017) – While most people tune into the big football game to watch the ads, Watchfire billboard operators can capture the attention of motorists by displaying the current score. Owners of Watchfire digital billboards can download free widgets to integrate up-to-the-minute football scores for the […]
Company of the Day: Atlantic Outdoor
Company: Atlantic Outdoor Markets: New York Headquarters: 65 Central Park West, Suite 1F, New York, NY 10023 Phone: 212-787-1500 Email: info@atlanticoutdoor.com Atlantic Outdoor was founded in 1997 by Jason Perline (Founder and Chairman of Van Wagner Communications from 1995-1997). The company operates 7 high profile billboard structures in Manhattan and […]
Drachman says out of home M&A steady.
Max Drachman is an out of home advertising investment banker with Kalil and Co. Insider talked with Drachman about trends in the out of home transactions market. What’s new on the out of home advertising M&A front? Things have been steady. We just closed a deal in Wisconsin selling Hartlind […]
Oh no, not my picture
By Chris Cowlbeck Very few people like their own picture and even fewer want to use their picture in advertising. By using your picture, however, you associate yourself with your Brand and reinforce familiarity. The next time you cross paths, a customer may say, “Hey, you’re the person on the […]
The Basics of Standalone Solar Billboards
By Kevin Conlin A standalone solar system is not connected to the grid; it generates and stores its own power. In this segment, I’ll clear up some myths and misconceptions about solar lighting systems. A solar generator has three key components: a solar array for generating power, a charge controller […]
Virgin Trains and Grand Visual run dynamic digital out of home campaign.
Virgin Trains is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at UK car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages based on local traffic data and vehicle recognition technology, to add relevance and context to messages […]
Company of the Day: Astro Signs
Company: Astro Sign Company Markets: New Jersey, Pennsylvania, Delaware, Maryland, New York Headquarters: 230 East High Street, Glassboro, NJ 08028 Phone: 856-881-4300 Astro Sign Company was started in 1983 by the Painter faimily. The company specialized in painting small highway advertising displays. Since then the company has diversified into sign […]
