Author: billboardinsider

Digital Billboards Deliver Emergency Info in California

By Ken Klein, EVP Government Affairs, OAAA. Heavy rains caused evacuation of 180,000 people in California in proximity to the Oroville Dam. Donated digital billboards delivered emergency information, as shown here on the Mercury News website: Three digital billboard faces used in the evacuation are owned by Stott Outdoor Advertising […]

US out of home an industry of small firms

Out of home is an industry of small firms.  The US Census analyzes industry data every five years.  Here’s a summary of out of home establishments by number of employees based on 2012 data for out of home advertising.  Insider notes two interesting things. The 2012 census records 2,706 out […]

LED versus Static: Why Digital Billboards

By Eric LaGattuta, On-site Advertising Consultant, LED National Cruising down the highway on the way to work, running errands while the kids are at school, or maybe a family road trip across the country; thousands of drivers a day pass by the advertisement you purchased on a prime location billboard […]

Company of the Day: Barrett Outdoor

Company:  Barrett Outdoor  Headquarters: 381 Highland St., West Haven CT  Markets: Eastern Connecticut  Phone: 203.932.4601 Email: sales@Barrettoutdoor.com Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford.  The Company was started in 1962 by Jack Barrett.  John Barret is the company’s President.  Barrett is a member […]

Rate This Board by Owen Design Co

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Clarksville TN city council approves relocation of 3 billboards

The Leaf-Chronicle reports that the Clarksville, TN city council has voted to allow Lamar to relocate billboards from College Street, Wilma Rudolph Boulevard and Madison Street to new locations on Bellamy Lane, Lowes Drive and Tiny Town Road.   Clarksville has had a ban on new billboards since 1996.  Billboards […]

Scenic America’s Strategic Plan for 2016-2019

Insider likes to know what the opposition is up to.  On May 23, 2016 Scenic America adopted a three year strategic plan which has been posted on the Scenic America website.    Insider notes four things about the plan: Scenic America has  a very small staff.  The executive director position is part-time […]

Company of the Day: Barnes Advertising

Company: Barnes Outdoor Advertising Plant:  15 Ohio counties. Address: PO Box 277, 1580 Fairview Road, Zanesville, Ohio, 43701. Phone: 740-453-6386 Email: mj@barnesadv.com Barnes Outdoor Advertising Corporation is a 4th-generation, family-owned business which operates nearly 600 traditional billboards and eight digital billboards throughout 15 counties on Ohio.   The company was started […]

CA Considers Ban on Weed Billboards

The California legislature is considering legislation to ban marijuana advertising on freeway billboards according to cannabis now and the Sacramento Bee.  Assembly bill 64 would prohibit a company from advertising: on a billboard or similar advertising device located on an interstate highway or state highway on an advertising sign within […]

Design Tips From Stott Outdoor

Stott Outdoor Advertising has a nice website page talking about out of home design.   Paid Advertisement