The board of the town of Wallkill, New York will adopt a local law to regulate the number and location of billboards in town according to MidHudsonNews.com. Wallkill is in Orange County, New York. The proposed billboard law includes the following Limits new static and digital billboards to parts of […]
Author: billboardinsider
OAAA Special Report: 50 Interviews Reveal What’s On Your Mind
By: Nancy Fletcher, President and CEO, OAAA April 4, 2016 The out of home (OOH) advertising industry is: In transition Proud of its capacity to adjust to change, and Both optimistic and cautious about the future Those are key take-aways from 50 interviews I just completed with OAAA principals (thank […]
Jarred Saba on Buying Billboard Leases
There are several companies which want to buy outdoor advertising easements: Landmark, Milepost Capital, Billboard Property Group and Lease Advisors. Insider is skeptical about some of these companies but thinks it never hurts to talk to anyone any time. Lease Advisors was founded in 2008 and is the nation’s leading lease acquisition […]
Company of the Day: KEM Advertising
Company: KEM Advertising Markets: California, Nevada, Kansas, Oklahoma, Tesax, Louisiana, Mississippi, alabama, Illinois, Indiana, Maryland. Headquarters: Kem Texas, Ltd. 4515 San Pedro Ave, San Antonio, TX 78312. Phone: 210-737-3000 KEM Advertising is an independently owned outdoor advertising agency with headquarters in San Antonio, Texas. The company has been in the […]
Lamar Proposes to Swap 13 Little Rock Statics for 4 Digitals.
Arkansas Online reports that Lamar has proposed to take down 13 static billboards if Little Rock, Arkansas agrees to let Lamar convert 4 signs from static to digital. Lamar owns 166 billboards in Little Rock. Ace Signs has 9. Cuerden Sign Co has 3. Statewide Outdoor Advertising and Impact Outdoor […]
Emarketer expects outdoor to grow 2.6% during 2016.
eMarketer projects a 5.1% increase in 2016 US ad revenues according to Mediapost. Here’s how it splits out by sector. Digital Media Spending up 15.4% TV ad spending up 5.1%. Outdoor ad spending up 2.6%. Print ad spending down 5% Insider’s take: Not sure why emarketer projects such low outdoor […]
Company of the Day: View Outdoor
Company: View Outdoor Markets: Indiana and Illinois Headquarters: 1000 E 80th Place, Suite 700 N, Merrillville, IN 46410. Phone: 866-757-8439 View Outdoor was formed by Dean White in 2004. White has previously been the founder and owner of Whiteco Outdoor which was sold in 1998. View owns 575 locations in […]
Limit Outdoor Debt to 3X Gross Revenue
Insider thinks 3 times annualized revenues is a reasonable debt limit for most small billboard companies. Here’s why. If you borrow less than 3 times gross revenue, your plant will be worth more than debt even if revenues drop and multiples contract during a recession. Industry revenues declined 20% during […]
Kentucky Tourism Site installs billboards.
The Wycliffe Mounds State Historic site has installed two large billboards across from the park entranse and two smaller billboards inside the park according to the West Kentucky Star. The billboards were paid for with finding form the Federal Highway Administration, KY Department of Tourism and Kentucky Transportation Cabinent. The […]
Why You Should Record Billboard Leases and Easements.
An unrecorded billboard lease or billboard easement is trouble waiting to happen. Whoever buys the land can allege that the lease or easement is not in effect if it is not recorded. Here’s an interesting case from Wisconsin. A company built a bowling alley and received an easement from the […]
