The Sacramento Bee reports that Sacramento City Council has voted to loosen rules about signs to make way for 3,206 square feet of outdoor displays at the 17,500 seat Golden 1 Center. That’s equivalent to five 14′ by 48′ billboards. The city council is also considering a special sign district […]
Company: Becker Boards Market: Arizona, Florida, California. Headquarters: 4350 E Camelback Rd, Suite B-195, Phoenix, AZ 85018 Becker Boards is the largest privately held billboard company in Phoenix. It was founded by Mark Becker, a former real estate lawyer and developer. He was soon joined by entrepreneur Joseph White. The […]
DOMedia operates a cloud-based applications which allow outdoor companies to create, manage and share RFP’s and proposals and to communicate better with outdoor buyers. Here’s a link to a February 2016 Billboard Insider interview with DOmedia CEO Ken Sahlin. This week DOMedia announced a new Supply Side Platform to make […]
Insider ran an interview with Rick Robinson last week discussing the rise of programmatic outdoor buying. Jerry Gondek, Director of Client Partnerships at Out of Home America Wilkins Media thinks we underestimate the obstacles to programmatic buying of outdoor space. Out of Home America Wilkins Media is an out-of-home media specialist […]
Clear Channel Outdoor has released the results of a Nielsen study reporting that airport are a great place for B2B and Consumer Marketing firms to advertise. Among the findings: 60% of business and leisure travelers believe that airport advertising is an indicator of high quality brands. 75% of leisure and […]
The headline says it all: “Billboards enhance revenue without raising taxes.” This from an editorial by Oceanside City Councilman Jerry Kern in the San Diego Union Tribune. Kern points out the benefits of digital signs. Four Digital Signs on city land would create $1 million/year in lease revenue for the […]
Company: Allison Outdoor Markets: North Carolina, Georgia. Headquarters: 35 Outdoor Drive, Sylva, NC 29779 Phone:828-586-2737 Allison outdoor began in 1958 as a custom sign and billboard company. Allison has grown to become the largest outdoor advertising company in western North Carolina and Noth Georgia with 1200 billboards. The firm’s inventory […]
Billboard Insider knows from experience the importance of securing your website. He spent two weeks in February fending off a hack. Here are 8 simple things to make your outdoor advertising website secure. Install two part verification to access your host. Any time you want to login to your email […]
Brentwood Home Page reports that Lamar is converting a Brentwood digital billboard back to a trivision after losing a string of court battles. The billboards sits 12 feet outside the city of Brentwood. The digital sign was originally denied. Lamar put up the sign after winning the case before the […]
Insider has heard from two sources that Josh Kruter, Clear Channel Outdoor SVP for digital products, left the company for a job at a tech company. Kruter supervised the digital product portfolio for Clear Channel outdoor and worked on the company’s Radar project. Clear Channel Outdoor General Counsel Craig Gangi […]
