• West Hollywood Considers Iconic Belltower Billboard.

    Belltower illustration by Tom Wiscombe Architecture

    Belltower illustration by Tom Wiscombe Architecture

    WEWHOville reports that The West Hollywood City Council will be asked to endorse an iconic proposed billboard known as “The Belltower” on Sunrise Boulevard.  The project is a collaboration of Orange Barrel Media, Tom Wiscombe Architecture, the Museaum of Contemporary Art and Walter P Moore engineers.

    If approved the project will be erected on the city’s public parking lot at 8775 Sunset Blvd.

    The project will be a 72 foot high three sided structure that includes a digital and static screen as well as projected media.  Orange Barrel media has guaranteed the city a minimum of $5 million of revenue over five years.

    Insider’s take:  Some cities like Indianapolis take a paranoid, not-in-my-backyard approach to digital signs.  West Hollywood embraces digital signs, turns a parking lot into a space for public art and pedestrian engagement and generates $5 million in funds for city services over the next five years.

    Belltower illustration by Tom Wiscombe Architecture

    Belltower illustration by Tom Wiscombe Architecture

     


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