“My old boss, Lee Clow, would love to talk about “owning a city”. He would always launch a new campaign with OOH. He’d buy up all the key OOH locations and have the whole town talking about his campaign. Apple continued that tradition this year with the fantastic Apple TV […]
Seeking Alpha has an article titled “Landmark Infrastructure Is No One Hit Wonder” by Brad Thomas on Landmark Infrastructure. Two charts caught Insider’s eye. Here’s a chart showing Landmark offices (blue) and origination team members (green). You can expect to see lots of Landmark lease and easement activity in markets […]
Steve McNeely has had a varied career in advertising, marketing, and media with roots in Exxon’s global retail marketing that reinvigorated the Tiger. Over the past 25 years, Steve has worked with a variety of private equity funds across a wide range of industry sectors but always with an affection […]
SALT LAKE CITY, UT–(Marketwired – Oct 11, 2017) – Blip, a flexible and cost effective platform for purchasing and managing digital out of home (DOOH) advertising campaigns, released the results of its year-long integration with YESCO Outdoor Media. First launched in June 2016, Blip’s integration with YESCO allows any interested buyer to view […]
Did you know? Houston residents eat out more times a week than any other city in America? Houston has an underground tunnel system running 7 miles and linking 95 city blocks. This week’s Geopath Market Spotlight focuses on the Houston DMA. Infographics for the top DMAs and much more are […]
Outfront and Clear Channel have outperformed the stock market during the past quarter while Lamar has lagged. Outfront was up 9% versus 5% for the S&P 500 due to a bump associated with winning the MTA renewal. Clear Channel Outdoor was up 7% over the past three months although the […]
What a difference a year makes. T-Rex hasn’t filed any new lawsuits since July 2016. Insider hears that one or more of T-Rex’s patents is expiring in 2018. Maybe T-Rex isn’t suing because some patents are expiring or it is distracted by Broadsign’s counter-lawsuit or feels hampered by the Supreme […]
Company: Pacific Outdoor Advertising Markets: Oregon Headquarters: 715 NE Everett St, Portland, OR 97232 Phone: 503-232-3111 Email: info@pacificoutdooradvertising.com Pacific Outdoor advertising operates a billboard plant in Oregon. The company was formed in 2015 via the purchase of a billboard plant from Clear Channel Outdoor. Pacific has over 1000 displays in […]
Paul Wright of SignValue.com is one of the smartest people Insider knows when it comes to valuing billboards. Wright is a General Certified Appraiser who has been valuing billboards for 20 years. Wright is also author of Billboard Appraisal: The Valuation of Off-Premise Advertising Signs. Wright recently gave an OAAA sponsored […]
By Andrea Messimer-Henley When reaching out to an out of home advertising prospect: #1 Always research the prospect’s business, culture, current ad strategy #2 Prepare compelling data, a news article, press release, a case study, that is relevant to the prospects business or agency clients. # 3 VERY important. Prospects […]
