Josh McWhorter owns McWhorter Capital Partners, a Cartersville, GA investment fund with holdings in real estate, accounting, restaurants and out of home advertising. In 2015 the firm launched Horton Outdoor which owns billboards in Georgia, Alabama and Florida. Insider asked McWhorter to talk about out of home. Josh what’s your […]
Federal regulators blocked a plan to sell commercial corporate sponsorships of official traffic signs in Texas. The Texas Department of Transportation (TxDOT) pitched a proposal to auction one-third of the space on electronic freeway signs to corporate sponsors, which would look like this: The Tx-DOT proposal required federal approval, which […]
Insider’s take: We like to tell clients that out of home advertising works but usually the only things we send them are contracts and invoices. When was the last time you celebrated success with one of your clients. The post below from Durden Outdoor’s website is a good example. […]
Geopath SVP Scott Fiaschetti moderated a panel at Lookout2017 on Geopath’s new data design tools. Insider doesn’t have an ad tech background and sometimes his eyes glaze over when data acronyms get thrown around. His ears perked up, however, when he heard Yesco’s Director of National Sales Gina Lin Stratford […]
Company: Joyce Outdoor Advertising Markets: New Jersey, Chicago, Pennsylvania Headquarters: 800 James Avenue, Scranton, PA 18510 Phone: 570-871-0311 Email: info@joyceoutdoor.com Joyce Outdoor Advertising operates billboards, digital signs and wallscapes in New Jersey, Chicago and Pennsylvania. Insider talked with the company’s owner Kevin Joyce. Kevin is the only person Insider knows who practiced basketball on a hoop made of […]
Vincent Printing Co. has entered into an agreement with PURETi Group, LLC to market a specialty coating that transforms outdoor advertising materials into light- activated air purifiers. Vincent’s EnhanceAir, Powered by PURETi is to be exclusively sold in the U.S. out of home space by Vincent Printing. “We are excited […]
July is the two year anniversary of Billboard Insider. We’ve come a long way in the past 24 months. You can see it in Billboardinsider.com views: July 2015 – 188 views. July 2016 – 18,843 views. July 2017 estd: 38,000 views Thanks you to Shelli Bergren of Outfront and […]
US Out of home advertising stocks lagged the Standard and Poors 500 during the second quarter of 2017. A stock index consisting of Lamar, Outfront and Clear Channel Outdoor declined by 4.2% during the second quarter of 2017 while the Standard and Poors 500 was up 2.7% for the quarter. […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: JGI Outdoor Markets: Texas Address: 525 Park Grove, Katy Texas, 77450 Phone: 281-992-2828 JGI Outdoor is a privately held company which operates billboards in Texas. The company was started in 1994 by John P Gannon with the acquisition of forty billboards. Today the company has over 700 billboards in […]
