Geopath, the not-for-profit with a mission to provide state-of-the-art audience location measurement to the out-of-home (OOH) industry, today announced the appointment of three new members to its Board of Directors, effective immediately. Joining the board are Joel Braswell, Senior Manager Connections Planning at Coca-Cola North America, Rick Newcomer, Executive Vice […]
Wingate Media does a monthly newsletter for clients. This month’s Wingate newsletter talks about how clients can take advantage of real dime data. Insider likes this approach to educating clients about what digital can do for them. Great job Ike! We’ve reprinted the article below. The Wingate Letter – […]
Insider counts 11 North American companies that are trying to develop cloud based systems for buying and selling out of home advertising: ADstruc, AdSemble, Adquick, Blip Broadsign, DoMedia, Fliphound, Kinetic,rVue, Vistar and Xaxis Places. Today we look at Blip Billboards. Company: Blip Billboards Headquarters: 1591 W 820 N, Provo, UT […]
Public out of home company valuations were stable during the second quarter of 2017. The following table shows that the four public out of home companies (Clear Channel Outdoor, Lamar, OUTFRONT and JCDecaux) had an enterprise value of 13.2 times cashflow at June 2017, down slightly from 13.4 times cashflow […]
Company: Jones Outdoor Market: Wisconsin. Headquarters: 1711 Scheuring Road, DePere, WI 54115 Phone: (330) 747-0057 Jones Outdoor has 370 billboard faces and bulletin properties in Wisconsin, including digital. They have concentrated coverage in Wisconsin and the Fox Cities area. Christine Rutchik is Senior Outdoor Consultant. Larry Sidman is Director of […]
Formetco has a 3-Day Safety Training Event at its headquarters in Duluth, GA, hosted by Safety Director Jim Poage. This event will begin with an OSHA training class that will be tailored to the out of home advertising industry, followed by a CPR/First Aid training class, an instructional class on […]
“Stott Outdoor recently desired to recruit and hire an individual with outdoor advertising industry experience. When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response […]
Business Insider reported that on May 31, 2017 a digital billboard in Liverpool, England was hacked. The hackers were content simply to run a warning message on the screen. See twitter picture on right. It might have been worse. Can’t say it enough. Secure your digital signs and use a […]
Ever parked your car in a precarious spot on a busy freeway to take sign pictures? There’s a better way: drones. Insider is aware of several out of home companies who are using drones to take sign pictures. An employee at digital billboard manufacturer Formetco has a commercial drone pilots license. […]
Company: Johnson Outdoor Advertising Markets: Texas Address: 102 North Mays Street, Round Rock, TX 78663 Phone: 512-255-4300 Email: ajohnson@johnsonadv.com Johnson Outdoor is a family owned business which was started in 1978. The firm in several Texas communities including Abilene, Austin, Kileen, Round Rock and Waco. Archie Johnson is General Manager. […]
