The IBO (Independent Billboard Operators, IBOUSA.org) Cooperative Marketing Program shifts gears as advertisers and buying groups take notice of the scale and ease of access offered by its nationwide network of over 100 independent operators. Growing with more than 37,000 traditional faces and 625 digital units in the portfolio, and […]
Insider pointed out last week that Lamar has a higher market cap than Outfront and Clear Channel Outdoor because it is less reliant on short term transit and airport advertising contracts and less reliant on international revenues. Here’s a chart showing the dependence of Outfront Media, Clear Channel Outdoor and […]
Company: Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota 56736 Phone: 218-289-4009 Email: jordan@premiersignsllp.com Premier Signs operates 115 static billboard faces and two Daktronics digital billboards in Northwest Minnesota and Eastern North Dakota. The firm was started approximately 10 years ago. […]
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
Insider knows a home builder in Indiana who rents one of Insider’s billboards adjacent to a competing home builder’s office just to troll the competitor. Ike Wingate of Wingate Media spotted this delicious case of trolling. Insider’s take: Don’t by shy about approaching competitors to go on billboards near the […]
“…context is everything…In order to survive, traditional brands need to evolve in a way that uses digital communications in the right context… hardware superstore Reno-Depot created Sky swatches…To showcase the range of paint products Reno-Depot chose the sky as the medium. New technology was then developed by Sid Lee Studio […]
Company: Park Outdoor Advertising Headquarters: PO Box 4680, Ithaca, New York 14852-4680 Markets: New York, Pennsylvania. Phone: 607-257-1477 Email: rick.steele@parkoutdoor.com Park Outdoor operates a billboard plant with 1,500 billboards in upstate New York and northern Pennsylvania. Park operates regional offices in Binghamton, Finger Lakes, Utica and Syracuse. Rick Steele is the company’s […]
Insider thinks the US economy is probably headed for a recession within the next couple years. Take a look at this chart of out of US out of home advertising revenues. Insider has highlighted the recession years in yellow. Looks like we’re about due. Out of home advertising is cyclical […]
The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital out of home campaign for Audi UK to enhance the brand’s agility in the digital space and increase awareness of the advanced intelligent technologies available in their latest models. The campaign runs across premium roadside […]
Here are two surprising pie charts on the three big public US out of home companies. The first pie chart shows revenues for Clear Channel Outdoor, Lamar and Outfront Media for the financial quarter ended June 30, 2017. Insider thought there was a typo when he first compiled the chart. […]
