Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Memphis Business Journal reports that Ikea is using billboards and transit advertising to publicize a new store in Memphis. Ikea has a history of creative use of billboards. The Ikea billboard on the right was installed in 2015 in San Jose, California. To help promote the store the ad shop […]
The design chief at Mercedes-Benz says autonomous cars are overhyped: “It’s a bit hyped. It’s like with electric cars. Everybody had electric cars and it looked like everyone would drive electric cars tomorrow and I think autonomy is like that.” The San Francisco Chronicle says city leaders are rethinking the […]
This week Insider did an interview with the Colorado Sign Association. Thanks to Keith Dobie of the Colorado Sign Association for permission to reprint. CSA: What is Billboard Insider? Billboard Insider provides news and analysis for the out of home advertising business. We write about topics we think will interest […]
By Dave Daucanski Great out of home sales people want to be held accountable. This column talks about how to lead and coach your out of home sales team. Shout outs to Greg Dodson in St Louis, Pamela Gentry and Ashley Jay in Dallas and Pamela Collis in Ocala for […]
Company: Ace Outdoor Advertising Market: California Headquarters: 89801 Sunset Blvd., West Hollywood, CA 90069 Phone: 310-467-8072 Email: andrew@ace-outdoor.com Ace Outdoor operates four high profile billboard structures with 7 faces on Sunset Strip in West Hollywood. Ace is managed by Andrew Bilanzich who was a punter for the 1995 Nebraska cornhuskers […]
Insider wrote about vehicle recognition billboards in July 2016 and April 2016. We found a 1 minute video at the Lamar youtube page which describes exactly how the Lamar/Posterscope car recognition project works. Insider’s take: This is a great example of why your company needs to set up a youtube page. […]
Where can I find billboards for sale? One way is to do-it-yourself. This means driving around or doing the internet research to identify billboards you’d like to buy, looking at the name on the nameplate and calling the owner. The do-it-yourself approach takes a lot of work and is inefficient […]
By Chris Cowlbeck We all know a pretty picture when we see one – I’m sure something just popped into your head. “A picture says 1000 words”, is a rather worn out phrase, but says it all. Generally, the more detail the better in pictures in a lot of marketing […]
Public outdoor company valuations shrank slightly during the fourth quarter of 2016 as this chart demonstrates. Public Outdoor Company Valuations December 2016 The average revenue multiple for the four public outdoor companies shrank from 3.60 times to 3.57 times. JCDecaux, Clear Channel Outdoor and Outfront trade at a lower revenue […]
