Author: billboardinsider

Billboards Which Blend In To The Landscape

By David Oakill, DavidOakill.com.  Recently, I was asked to render a couple concepts for billboards that would appear to blend in with their surroundings as opposed to just being placed on site. The following images were created to show what landscaping the existing site would do to create this effect. […]

Outdoor Legal: Know What Your Sign Code Says About Abandoned Signs

You need to know what your sign code says about abandoned signs.  Sometimes it makes sense to leave advertising on a sign even after a contract runs out to avoid having a sign declared abandoned.  An  April 12, 2016  Missouri Appeals Court ruling highlights the importance of knowing what your sign code […]

JCDecaux Using Beacons at Hong Kong Airport

Insider wrote last Saturday about Beacons and Outdoor Advertising.  In an article yesterday Insite MediaCom discussed about the importance of beacons in the expansion of a street furniture business.  Moodie Davitt reports that JCDecaux is using beacons to supplement an Out-of-Home ad campaign at Hong Kong International Airport.  Coach has […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Outdoor Companies Threaten to Sue Oceanside

“Next summer when you drive down into the valley in 110 degree weather and there’s kids sitting out there doing nothing and maybe you could have built a swimming pool for them, remember you could have made a difference and you chose not to. ” Tom Missett, Partner BGT Media […]

Company of the Day: Insite MediaCom

Company: Insite MediaCom Markets: Southeastern and Mid Atlantic States. Headquarters: 150 NW 70th Avenue, Suite 3, Plantation, FL  33317. Phone: 888-867-2194 Insite Mediacom owns 2000 billboard faces in Alabama, Georgia, South Carolina, Florida, West Virginia, Maryland and Pennsylvania  Insite MediaCom has a partnership with Diamond Communications for the marketing and […]

Sussex Discusses Sign Ordinance

The Sussex County Council discussed sign ordinance changes at a June 21 meeting according to Coastal Point.  Georgetown attorney David Hutt was there representing Clear Channel Outdoor, Geyer Signs, Hocker Signs, Jack Lingo Realtors, JD Sign Company, Ocean Atlantic, Phillips signs, Inc, Premier Outdoor Media, Rogers Sign Co and Timmons […]

PA Sign Legislation Introduced

Downington, PA residents have asked Catalyst Outdoor to turn off one side of a digital sign on the Route 30 bypass at Norwood Road according to a dailylocal story.  Catalyst has offerred to install 35 trees on the property to hide views of the billboard. The residents have also met […]

Outfront Grand Rapids Billboard Buzz

Outfront is flooding the Grand Rapids market with these billboards.  Must be an attention getting start to a campaign.  Insider would love to hear from anyone who knows what’s going in.         Paid Ad